Position Purpose
- This role will lead portfolio/brand strategy and implementation for multiple assets, Xeljanz RA and UC and Etrasimod as a new launch expected in 2025, which contribute Specialty Care business growth in the next 3-5 years.
- RAUC Commercial lead manages brand marketing team and RA and UC Health Solution Partner team ( HSP team) as one TA commercial team to build portfolio scientific leadership and achieve brand aspirational value creation in Japan.
- Leads brands marketing team managing both Xeljanz as pre LOE and Etrasimod as a new product to ensure brand strategies leveraging synergy of indication and MOA class portfolio, as well as prioritize investment among assets to meet mid-long term SC scientific leadership in these areas working closely with ICO and Colab.
- Lead also RA and UC Health solution partner teams to close the gap of area based discrepancies in these therapeutic areas, to deliver scientific and tangible value and results solving area specific issues, through providing educational and scientific contents to prescribing HCPs (including potential prescribers, Customers ) to impact on value cocreation for patients and society, aligning with brand strategy, as well as planning and implementing D2D programs through solid relationship tier 1 and 2 KOLs, nationally and regionally.
- This position is expected to play a critical role to lead proactively hybrid new GtMx model including ensuring agile omnichannel marketing and advanced analytics based dynamic targeting and messaging programs.
- RAUC Commercial lead sits as core LT member of SC Japan, to cultivate innovative mind-set and capability development among SC Marketing and HSP overall working closely with other TA commercial leads.
Responsibility
- Be the lead person representing RAUC portfolio - the core revenue and growth contributor in SC Japan;
- Develop and execute robust commercial strategies to maximize RAUC portfolio (Xeljanz, and Etrasimod) in close alignment with x-functional team, including Brand plan/Operating Plan development and POA, especially make sure successful implementation for launch brand (Etrasimod).
- Contribute to business reviews with Regional/Global President as a member of the SC Japan LT
- Be a champion to lead new marketing model
- Ensure all marketing and business programs/practices are compliant to applicable local Proactively recommends Buy-Up opportunities to boost growth and support BD projects and pipeline assessments, if any.
- Lead and implement Colab marketing model as well as agile omnichannel marketing program, with enhancing colleagues' marketing capabilities.
- Ensure to align seamlessly among HRs, HSPs, and Medical Affairs Scientists in therapeutic portfolio to ensure a simple and single customer facing as Pfizer from Customers' perspective, with promoting high level implementation of omnichannel strategies designed by marketing team.
- Build strong relationships, partnerships, and networks between ICO teams and Colab to maximize portfolio opportunities & synergies to align global and ICO brand priorities and strategies, ncluding best in class Glocal content development model development.
- Lead talent and capabilities development in Specialty Care team
- Ensure capability development of HSP colleagues to be knowledgeable of Customer preferences for content and channels to orchestrate an ideal Customer experience through relevant content selection, as well as high level of product and disease expertise.
- Ensure to develop talent pipeline and capability development of team members.
- Conduct rigorous talent review to refresh talent pipeline.
- Coach and help team members capability development & mind set changes to be innovative, digital first thinking leveraging Pfizer Learning Academy
- Lead and promote Specialty Care culture as a leadership team
- Compliance first culture especially in activities under the MHLW Guidelines for Prescription Drug Sales Information Activities.
- Continuous Communication that executes key elements of the SC Leadership Playbook, in particular our behaviours, i.e. simplify, prioritize and remove barriers
- Continuously foster Pfizer Value and Actionable Attitude leadership as a role model, especially to secure safety environment to promote 'Speak up'.
- Lead external engagement in RAUC and/or pharmaceutical industry, if necessary.
- Help and support TA lead external engagement.
- Develop future environment strategy (cross-functional effort) around RAUC portfolio to adapt to market/commercial and policy changes, if applicable.
- Engage with opinion leaders, medical community leaders, HCPs or other specialists for consultancies to the extent necessary for performing high quality D2D programs such as speaker programs.
- Liaise with academic societies for Pfizer external funding (e.g., sponsorships)
Desired Skill Set
- Experience and Background
- Extensive experience developing and implementing pharmaceutical business strategy, with at least 5+ year brand marketing experience as team lead or above role.
- Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverables
- Experience working in multiple cultures and demonstrated ability to work effectively across cultures, including working in global and cross functional team experience is critical. Strong enthusiastic, leadership and ownership mindset to drive the business.
- Robust logical thinking capability for analyzing diverse data and information, and for communicating with senior management in well-organized way.
- Agency management experience; knows how to get things done
- Previous sales experience, or track-record of strong sales collaboration is preferred. Preferable to have experience at minimum of 2+ years leading sales organization and/or commercial team
- Experience in developing and implementing omnichannel marketing strategy is plus BS/BA required; Advanced degree preferred, i.e., medical, science, and/or MBA.
- Competency Required
- Strong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.
- Strong ability to be insightful, innovative, entrepreneurial, and collaborative.
- Track-record of active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas
- Deep customer insight informs idea creation and innovative marketing strategy
- Demonstrated ability of working with and influence on multiple internal stakeholders and functions, including global, cross functional and other BU colleagues.
- Demonstrated ability to develop KOL and external stakeholder relationships and networks Ability to develop future Pfizer leaders by coaching, as well as outstanding human relationship capability for team building is required.
- Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact Strong marketing competency.
- Excellent financial acumen in addition IT literacy for forecasting and business case development.
- Knowledge of pharmaceutical and healthcare industry and external environment.
- Strong track record of compliance, integrity
- Excellent presentation skill, communication skill, coaching skill.
- Strong project and process management skills, along with the ability to work on multiple tasks and to prioritize effectively
- Fluency in both spoken and written Japanese & English is a must
Work Location Assignment: HybridPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research#LI-PFE