The Assistant/Associate Brand Manager (ABM) plays a key role in driving brand growth by executing strategic brand marketing plans and supporting new product launches. This role directly contributes to achieving the business unit's annual and long-term sales and profitability objectives,. Reporting into the Senior Brand Manager, you will be part of a dynamic team focusing on the women's intimate health category.
Client Details
Our client is a globally recognized, family-owned consumer goods company, known for their personal care products. With nearly $500 million in annual revenue and over 30% generated from international markets, this privately held company has consistently grown over the past few decades. Their commitment to innovation and excellent employee retention provides significant opportunities for professional development and career advancement.
Description
1. Market and Competitive Analysis:
- Analyze business performance, market trends, and consumer need-states using Nielsen/IRI and Amazon data.
- Maintain a repository of competitor activities across all channels, including social media and Amazon.
- Provide actionable insights for new campaigns, promotions, and product innovations.
2. Product Commercialization and Sales Support:
- Assist in the launch of new products in the US market, ensuring coordination across functional teams and adherence to timelines.
- Develop and maintain sales support materials in collaboration with the Sales department.
- Manage creative assets, ensuring they align with brand strategy and are up-to-date.
3. Budget and Expense Management:
- Monitor and control brand-specific budgets, working closely with Finance to manage forecasts and expenses.
- Track and manage expenditure on coupons, promotions, and market research.
4. Marketing and Promotional Execution:
- Support the development and execution of promotional and advertising strategies.
- Coordinate with external suppliers and internal teams for the creation of marketing materials and campaigns.
- Oversee the proofreading and editing of marketing content to ensure accuracy and brand consistency.
5. Research and Reporting:
- Assist in market research efforts, liaising with the Market Research Manager to ensure timely delivery and analysis of research outputs.
- Prepare and update regular reports for internal stakeholders, including SEC and operations meetings.
- Conduct post-activation analysis of brand plans and manage related budgets.
6. Communication and Coordination:
- Communicate marketing programs to internal teams, ensuring clear understanding and implementation.
- Develop presentations and coordinate meetings to facilitate effective information sharing.
- Handle ad-hoc information requests and perform other related duties as needed.
Profile
- Strong analytical skills with ability to present insights based off of analysis
- Solid understanding/extensive user of core Social Media platforms and Amazon
- Computer skills in Excel and PowerPoint. Power BI knowledge is a plus
- Ability to thrive in entrepreneurial environment. Must be a self-starter.
- Bachelor's degree is required. A major in business/marketing is preferred. MBA is a plus.
- 2-4 years of relevant brand management experience
Job Offer
This role offers a unique opportunity to join a company with a proven history of growth and innovation in the personal care industry. You'll be part of a collaborative, entrepreneurial environment within a lean team, giving you the chance to take on multiple responsibilities and explore diverse growth opportunities. The company is privately held & has excellent employee retention.
MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.