Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture. About Grammarly Grammarly is the world's leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across-and get results-with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME's 100 Most Influential Companies, one of Fast Company's Most Innovative Companies in AI, and one of Inc.'s Best Workplaces. The Opportunity To achieve our ambitious goals, we're looking for an Account-Based Marketing Strategist to join our Revenue Marketing team. This role will be responsible for driving expansion strategy and execution for assigned Key Accounts. This will include 1:1 and 1:few campaigns, leveraging hyper personalization across channels including web, email, ads, direct mail, and events. A key member of a brand new account-based marketing team, this individual will be responsible for activating buying teams within some of our highest-value Enterprise accounts. They will partner very closely with Strategic Accounts managers to determine account prioritization between 1:1 vs. 1:few approach and identify contact and comms strategy to drive account engagement, pipeline generation and acceleration, and won revenue. Grammarly's go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you. As an Account-Based Marketing Strategist, you will:
- Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts
- Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
- Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
- Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment.
- Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
- Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.
Qualifications
- Has 5+ years of relevant experience in B2B SaaS marketing and GTM functions, including 1+ years in a focused ABM role.
- Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact.
- Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
- Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools.
- Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives.
- Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
- Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
- Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
Compensation and Benefits Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. Zone 1: $123,000 - $160,000/year (USD) We encourage you to apply. At Grammarly, we value our differences, and we encourage all to apply-especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada). #LI-Hybrid