Location: New York,NY, USA
Description
Position at Barrows
BUSINESS OVERVIEW
WPP Unite Overview
There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemm, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.
The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP's most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.
GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.
WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.
Barrows
Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.
As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world's leading consumer goods companies.
ROLE & RESPONSIBILITIES
Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Account Director to join our team, focusing on commerce for Unilever across brand categories (personal care, beauty & wellness, nutrition, home care and ice cream). This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes.
In addition to bringing a killer attitude and energy, this individual must be able to:
* Manage projects and serve as key liaison among clients, strategy, and design teams, clearly defining project scope, managing timelines and ensuring ongoing communication among all parties
* Act as the main point of contact for a group of dedicated clients and manage their project needs from initial brief to implementation
* Direct, guide, and support output for the strategy, creative, digital and operations teams working on the project
* Communicate with clients and sales team on project statuses as well as scope and timeline changes in order to set proper client expectations
* Monitor project performance against client's objectives, making optimization recommendations as necessary
* Manage appropriate and innovative commerce solutions
* Deliver ad hoc reports and analysis internally to stakeholders
* Support pre-forecasting of client requirements
* Build deep and sustainable client relationships at all levels
* Achieve a culture of accountability, discipline, and pride across the total business with a view to being the best company in the industry
Qualifications
* 8+ years of experience in a marketing agency, retailer, or digital company
* Experience with brand and trade activations
* Entrepreneurial mindset with hunger for growth
* Excited about working in a startup environment with an all-hands-on-deck mindset
* Friendly and dynamic disposition with strong interpersonal skills
* Ability to be decisive and true in conviction; driven and logical thinker
* Ability to lead by example and perform well under pressure
* Computer literate, administratively strong, attention to detail, accountable
* Proven track record of building revenue in a retail marketing environment
* CPG experience preferred
* Shopper/Commerce background preferred
* Ability to work in the office 3 days a week.
SALARY & BENEFITS
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
Benefits include:
* Unlimited PTO
* Medical, Dental, Vision (with an option for free medical care!)
* 401K with a % match
* Various maternity/paternity leave options
* Fully funded disability and life insurance options
* Headspace subscription
* Wellness Stipend
* and more....
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) ###-#### and let us know the nature of your request and your contact information.
Barrows