ACCOUNT EXECUTIVE
: Job Details :

The Account Executive is responsible for selling advertising to clients and developing new business relationships by prospecting, developing and selling new direct-business accounts, making sales presentations, performing collections, maintaining client relations and sales.

Job Responsibilities

* Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.

* Prepare and complete sales presentations with decision makers.

* Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.

* Follow up and close all pending business in a timely manner.

* Update Sales Manager weekly on progress of pending business.

* Work closely with other departments in creating effective promotional sales solutions for clients.

* Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.

* Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.

* Obtain credit approval for new accounts.

* Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.

* Utilization of and proficiency with Sales software.

* Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.

* Complete all written business requirements within established deadlines. These requirements include but are not limited to: forecast reports, pending business updates, written orders and advertising copy.

* Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.

* Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.

* Maintain regular, reliable attendance.

* Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.

* Complete other duties as requested and needed.

Qualifications

* Previous sales, advertising, digital sales, or media experience preferred

* Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred.

* Ability to understand the features and benefits of advertising and competitive media.

* Familiarity with Microsoft Word for Windows; sales software knowledge helpful.

* Excellent written and oral English language communication skills.

* Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate.

* Ability to respond to questions appropriately and think on feet.

* Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional manner.

* High level of initiative and ability to work independently required.

* Must have reliable transportation, a valid driver's license and a safe driving history as determined by the Company for the purpose of meeting clients and attending events. (Driving record will be checked.)

* Demonstrate effective negotiation and closing techniques.

* Strong analytical skills, good judgment, and a positive can do attitude are required.

* Ability to read, hear and speak clearly and follow both oral and written direction.

* Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others.

* Ability to work evenings and weekends.

* Physical Requirements: Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. The Company may make reasonable accommodations to facilitate the ability to perform essential job function.