ACCOUNT EXECUTIVE
: Job Details :


ACCOUNT EXECUTIVE

Woodward Communications

Location: Dubuque,IA, USA

Date: 2024-12-14T08:34:57Z

Job Description:

Overall Responsibilities:

* Prospect for new business in assigned territory and/or account list.

* Prospect for, sell and provide advertising and marketing services to businesses in person and by telephone.

* Prepare advertising for input through the advertising/production system.

Specific Responsibilities:

* Generate revenue for retail (ROP), preprints, specialty publications, internet and digital solutions to meet departmental goals.

* Prospect for new business in assigned territory and/or account list.

* Inform customers of market research data, survey information, and market coverage, while discussing benefits of newspaper advertising, effective use of color and other TH media products.

* Prepare presentations for current and potential advertising customers; utilizing daily paper, inserts, specialty publications, special features and promotions, also including speculative ads from the art department.

* Assist customers in copywriting, graphics, layouts, co-op plans and budgeting.

* Ensure that all advertising is published in accordance with the company's established rates, contracts, policies and standards of acceptance.

* Prepare, read and correct within deadlines all insertion tickets, pre-press orders, photo requests, and proofs.

* Accurate input of advertising information for accounts and record specific data in ATEX/(CRM System).

* Follow Woodward Communications credit policies and manage aging reports.

* Maintain current and complete advertiser information on all assigned accounts.

* Maintain a customer comes first environment with pro-active commitment to internal and external customer service.

* Suggest and initiate, as appropriate, new methods and procedures to enhance efficient operation of the department, newspaper and other related products.

* Submit weekly Flash/1:1 reports in a timely manner.

* Active participation in all aspects of the Great Game of Business.

* Other job-related duties as assigned by supervisor.

Qualifications

QUALIFICATIONS

Behavior: Ability to perform within time constraints. Self-motivated and resourceful. Able to assume responsibility with little supervision. Present a positive image of TH Media to the public. Appropriate dress and discretion. Preserves confidentiality of customers, advertisers and the company. Maintain a valid driver's license.

Skills: Logical and creative. Listen and interpret verbal and non-verbal language. Analyze information, handling sales objections, and communicate effectively and persuasively both in writing and orally. Demonstrate English and spelling skills effectively. The ability to multi-task, adept at layout and copywriting, time management and handling details.

Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, marketing or business.

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