Location: New York,NY, USA
Title: ACD Copy/Art - DTC + HCP Pharma (HYBRID)
About our clients:
We are working with an NYC agency seeking an ACD Copy/Art team to work on a new drug launch across HCP + DTC (potentially including broadcast). Consumer pharma experience is a must - TV experience a plus!
**To be considered, please apply with a copy of your resume and portfolio OR send directly to ...@tayloredsearch.com**
Salary Range: $150K - $170K
PLEASE NOTE: HEALTHCARE / PHARMA ADVERTISING EXPERIENCE IS AN ABSOLUTE MUST TO BE CONSIDERED FOR THESE POSITIONS.
The role:
The ACD (Copy/Art) provides in-depth knowledge and comprehensive writing/design skills to the creative team. They have expertise in writing direction across all promotional tactics and can tackle day-to-day copy needs. They should be able to carry an account if need be and have strong creative ideas. In addition, the ACD (Copy/Art) should develop positive relationships with team members and clients.
What we expect from you:
• Must be able to write copy that:
• Creates and Develops
• Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner
• Consults with Account Services and Momentum colleagues for information on product
• Obtains additional background and current development information through research (Internet, medical publications, etc.)
• Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach
• Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects
• Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone
• Navigates an ever-changing landscape while adjusting and revising copy until approved
• Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)
• Collaborates with an Art Director on new business opportunities
• Explores ways that the Art Director can graphically present the brand story and associated data
• understands the role of strategy in the creative development process and contributes to the development and refinement of brand strategy on assigned brands
• Familiarizes themselves with industry practices especially FDA regulations
• Familiarizes themselves with client workflow, risk environment and therapeutic history
• Demonstrates an ability to think visually
• Understands the idea of branding and campaign development
Background/experience and skills:
• Bachelor's degree preferred
• 7-9 years' experience in a promotional agency
• Science and/or medical background ideal
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Communicates clearly, concisely and respectfully both verbally and in writing Professional writing experience a big plus
• Displays strong interpersonal skills and a willingness to collaborate
• Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity
• Bachelor's degree preferred
• Science and/or medical background a plus, but not necessary
• Demonstrates competency in the entire Microsoft software Suite
• Thorough understanding of the digital environment including trends and social media