Added - 09/19/24 Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco, California | Freelance
Marketing Manager, App CampaignsThe Sage Group's client, a Bay Area based online food ordering and delivery platform, is searching for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across various lines of business. You'll collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders.What You'll Do:
- Execute and optimize campaign strategies for different channels
- Manage day-to-day App Campaigns delivery, including:
- Creative management
- Campaign creation
- Experimentation
- Reporting
- Translate business needs into optimization strategies, executing them at scale
- Drive process improvements, adopting best practices, and innovating for productivity
- Understand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategies
Requirements:
- Bachelor's degree or equivalent experience
- 3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environment
- Understanding of web and app media buying, tracking, and attribution
- Proficiency in Excel or SQL
- Excellent analytical skills
- Strong communication skills, with the ability to explain the why and how behind the what
- Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environment
Preferred Qualifications:
- Experience with app-based businesses and building campaign strategies driving app store and web traffic
- Global campaign management experience
- Experience with incremental testing and experimentation
- Technical understanding of marketing and analytics technologies associated with the role
- Robust report generation skills
- Deep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordingly
Location: Remote, USADuration: 6 Months/ opportunity to extendCompensation: $57.50/hr#J-18808-Ljbffr