Adobe Analytics Specialist with 7+ yrs experience & having expertise in reporting, analytics, visualization, and customer journey mapping, with the ability to derive actionable insights and build data-driven strategies. Additional knowledge in Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) connections will be highly valued.
He/She will be working atleast 2 days/ week in NYC office.
Key Responsibilities:
Adobe Analytics Expertise:
- Configure and support knowledge of Adobe Analytics for accurate data collection and reporting.
- Build and manage dashboards, custom reports, and data visualizations tailored to business needs.
- Analyze website and digital campaign performance, providing actionable insights to improve KPIs.
Customer Journey Mapping & Use Cases:
- Share ideas to Design and analyze customer journeys, identifying pain points and opportunities for optimization.
- Develop and implement use cases for personalization and improved customer experience.
Cross-Platform Analytics:
- Integrate data across Customer Journey Analytics (CJA), and other tools.
- Leverage AEP connections to enrich customer profiles and enable real-time journey analysis.
- Basic understanding of Data query will be helpful as the SMEs might require running some data validations on BQ / SQL as well
- Measure the effectiveness and performance of segments, journeys, offers, and campaigns in CJA.
Stakeholder Collaboration:
- Work closely with Business Marketing and IT Marketing to align analytics with business goals.
- Translate complex analytics data into clear, actionable recommendations for stakeholders.
Advanced Insights & Optimization:
- Conduct deep-dive analysis to identify trends, patterns, and opportunities for growth.
- Monitor and optimize the effectiveness of customer journeys and touchpoints.
Technical Skills:
- Manage tagging, tracking, and data layer requirements for Adobe Analytics and connected platforms.
- Troubleshoot and resolve issues related to data accuracy, tracking, and integration.
Other requirements
- Knowledge of Customer Journey Analytics (CJA) and its integration with AEP.
- Proficiency in data visualization tools like Power BI,
- Strong understanding of web analytics, customer journeys, and experience optimization.
- Ability to communicate insights effectively to technical and non-technical audiences.