The Advertising Account Manager key role is to provide sales support for Account Executives (AE) within our client's Media and Entertainment Distribution organization. As the right hand of the AE, the AAE focus is to grow revenue by generating new business, retaining existing clients, and growing business across both multimedia and addressable products in the portfolio of properties. While all AAEs are empowered to drive both addressable and multimedia revenue, the allotment of sales focus against each is left to the guidance of the local management team. As a rising sales lead, the AAE is expected to understand key sales drivers for the total business (multimedia&addressable) and will drive accountability&clarity of account ownership within allocated customer relationship management platforms (ex. salesforce) for both the AE&AAE.
Organizational Specifics:
Pre Sales–
- AAE coordinates marketing&planning to answer RFP's, create pitches and respond to marketing briefs with sales comm, insights and marketing solutions teams.
- The AAE understands the total book of business (linear&digital) to identify new opportunities for their clients before an RFP is delivered.
- Partner with Insights team to develop&coordinate qualitative information associated as part of pre-sale planning and deck completion.
- The AAE should NOT build plans, but can help coordinate and align with the planning team. After 1 year in role, the AAE may start prospecting activities on new business (with supervisor approval). In addition to prospecting, AAE can also be empowered to lead sales efforts on specific accounts (ex. build plans, pitch, and selling activities).
Active Campaign–
- AAE delivers white glove customer service to its clients/agency, working with marketing, ad opps and research teams to ensure that the campaign elements are delivered on in full.
- Preparation of deal memos&coordination of“Playbooks” for larger campaigns should be facilitated by the AAE, and weekly agency status calls or emails on ratings/reporting on campaigns may be led by the AAE.
- Coordination with ad opps on liability and campaign delivery is critical to ensure revenue is recognized.
- AAE also to check plans are booked in the system, confirmed schedules, alignment on CPMs and ensure all the sponsorship elements are getting executed.
Post-Sales–
- AAE works alongside the AE to ensure that a renewal of the deal is likely and/or that the client will want to continue to do business with our client's Media and Entertainment Distribution organization.
- Responsibilities include coordinating with the sales communication&marketing teams on all recap sites/decks, as well as with research on any custom studies, EDO results or reporting.
- The AAE can also organize pulling of video clips to be shared with the agency and providing topline success stories as well (in some specific cases, the AAE might be required)
Basic Qualifications:
- 4+ years in media planning experience for a major publisher or agency
- Experience within Linear and/or Digital platforms
- Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes
- Problem solver with the ability to collaborate and work across functions
- Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
- Demonstrate proficiency in media math and analysis
- Ability to manipulate data for analysis and presentation
- Excellent written, verbal and interpersonal communication skills
- Exceptional organizational and prioritization abilities
- Ability to multi-task, make decisions and manage at entrepreneurial speed
The target hiring compensation range for this role is $56.11 to $62.34 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training throughAquent Gymnasium.More information on our awesomebenefits!Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.