Location: Curwensville,PA, USA
Advertising & Marketing Manager
Who We Are
Lezzer Lumber, family-owned and operated company, began in 1927 and has remained a leader in the building supply materials industry. Lezzer Lumber has grown over the decades into the 30th largest lumber dealers in the country. We are currently comprised of 11 retail stores, 4 commercial door facilities, and a truss manufacturing plant, all located in Pennsylvania.
What We Do
Lezzer Lumber is a building materials supply company for both commercial and residential building projects. Our commitment to providing quality products to our customers is a constant priority in our business. Lezzer employees are specifically trained to understand the importance of customer service; therefore, Lezzer employees strive to meet the needs of their customers to ensure satisfaction. Our employees have a wealth of knowledge which customers have come to rely on for order accuracy and job completion.
Benefits that Matter:
* Generous Paid Time Off
* Paid Holidays
* Performance Incentive Bonus
* Medical Insurance (Dental & Vision)
* Career Opportunities for Advancement
* 401K Plan with Both Traditional and Roth Options Available
* Employee Discount
* Recognition and Rewards for a Job Well Done!
Summary: The Advertising and Marketing Manager will lead the development and execution of innovative marketing strategies that fuel sales growth, elevate brand visibility, and deepen customer engagement. We are seeking a creative and strategic thinker with experience in the lumber or building materials industry, who is adept at leading a dynamic team and fostering cross-departmental collaboration to achieve impactful marketing objectives.
Essential Duties and Responsibilities:
* Strategic Planning: Develop and implement comprehensive marketing plans and advertising campaigns to promote lumber products, enhance brand awareness, and drive market share.
* Content Creation: Oversee the creation of compelling marketing materials, including brochures, digital content, social media posts, email campaigns, and advertisements.
* Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, and use insights to inform marketing strategies.
* Brand Management: Ensure brand consistency across all marketing channels and materials and develop strategies to enhance the company's brand image and reputation.
* Digital Marketing: Manage the company's online presence, including website, social media platforms, and online advertising campaigns. Optimize digital marketing efforts to increase engagement and conversions.
* Sales Support: Collaborate with the sales team to develop sales tools, presentations, and promotional materials that support sales efforts and enhance customer relationships.
* Event Management: Plan and execute trade shows, industry events, and customer appreciation events to promote products and strengthen relationships with key stakeholders.
* Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals.
* Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to senior management.
* Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative work environment.
Qualifications
* Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred, but not required.
* Experience: Minimum of 5 years of experience in marketing and advertising, preferably in the lumber or building materials industry, preferred but not required.
* Proven track record of successful marketing campaigns and team leadership.
Supervisory Responsibilities:
Manages employees in the marketing department. Is responsible for the overall direction, coordination, and evaluation of these units. Carries out supervisory responsibilities in accordance with Lezzer Lumber's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.
Physical Demands / Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually quiet. Must be able to travel to satellite office locations as needed.