Location: East Hartford,CT, USA
Job Description:
Goodwin University Magnet School System is the newest local education agency (LEA) and the only college affiliated public school district in Connecticut. Located on the beautiful campus of Goodwin University, Goodwin University Magnet School System is a leader in college and career preparation pathways through a cohesive and rigorous pre-K through 12 experiences. Learn more about our award-winning schools and program at www.goodwinmagnetsystem.org.
The Marketing and Enrollment Coordinator will support the new technical high school and drive the marketing, recruiting, enrollment, and retention process by establishing and developing robust content and relationships with potential families, students, staff, and other external and internal stakeholders.
The Coordinator s primary focus will be recruiting students based on the capacity of the school and the Sheff v. O'Neil stipulation surrounding marketing and enrollment goals. At the school level, the Coordinator oversees the development and implementation of the onboarding process by being accessible to prospective students and families, tracking and gathering data, and preparing reports related to enrollment and outreach
activities. To achieve these goals and build greater recognition among stakeholders, the Coordinator will establish grassroots efforts through ongoing dialogue with community organizations, businesses, and select schools, families, and local leaders.
RECRUITMENT and ENROLLMENT:
1. Researches and captures baseline data and benchmarks surrounding the 9th-grade transition
2. Establishes and maintains relationships with local school districts
3. Proactively recruits prospective students with support from school and district staff to establish and monitor ambitious enrollment goals
4. Identifies new concepts and systems to increase applications
5. Facilitates a coordinated approach to outreach activities on behalf of the GUMSS and collaborates with faculty and staff
6. Conducts public informational sessions for prospective students and families
7. Organizes and conducts ongoing outreach for grades 9-12 educational partners; provides information on student success programs and services; coordinates campus and site tours and visits to K-12 educational partners and community agencies.
8. Collaborates in developing and implementing the onboarding process and completing the success steps for prospective students, including registration, the summer program, and the first school day
9. Tracks and maintains accurate attendance/participation records for outreach meetings, workshops, and parent meetings
10. Recruits, trains, and maintains a group of staff, parent, and student volunteers to serve as ambassadors for the school in interactions with families and public events
11. Develop electronic and hardcopy content to distribute to a variety of stakeholders
12. Partners with the Alumni Specialist to develop creative and compelling projects to further the goals of the district and the Sheff region
JOB QUALIFICATIONS KNOWLEDGE AND EXPERIENCE
1. Bilingual (Spanish) Preferred
2. Experience working in a technical school system Preferred
3. Bachelor's degree required
4. Outreach experience required
5. Marketing experience required
6. Experience in volunteer coordination
7. Experience working with parents and schools
8. Experience analyzing and converting data to useable information
9. Experience creating and implementing action plans based on data review
10. Experience creating compelling stories across multiple media channels
11. Experience with Canva, Smore, PowerSchool, Photoshop, and Signup Genius
SKILLS &;REQUIREMENTS:
1. Possesses a deep commitment to the Goodwin University Magnet School mission, vision, and core values
2. Excellent organization, time management, and follow-up skills; high sense of urgency; demonstrated ability to successfully handle multiple projects concurrently; ability to work independently and as part of a team
3. Demonstrates proficiency in strategic and project planning, incorporating the perspective and participation of multiple stakeholders
4. Demonstrates strong analytical and problem-solving skills
5. Ability to collaborate effectively with representatives from all levels of the organization, from board members and external constituents to school leaders, teachers, and staff
6. Ability to create, monitor, and maintain systems that enhance organizational efficiency and effectiveness
7. Ability to create compelling presentations/stories to drive outcomes
8. Ability to work nights and weekends as needed
Salary 60,000-80,000
Qualified applicants should reach out to ...@goodwinmagnetsystem.org