- Play a pivotal role within a leading competitor in the confectionary category
- Join a genuinely collaborative team with headquarters in Manhattan
About Our ClientOur client is a leading global confectionery company known for its innovative and playful approach to candy and gum. With a diverse portfolio of iconic brands, they create products that are loved by consumers of all ages worldwide. They are focused on innovation and creativity, constantly developing new products that appeal to a wide range of consumers.
Job DescriptionStrategically create & execute plans to ensure efficent & effective use of resources to meet revenue & profit targets
- Working closely with media agency and retail partners to run digital advertising campaigns (search, etc.)
- Working closely with agency partners and internal brand/graphics teams to create enhanced content, seasonal content refreshes and photography
- Working with customer service representatives to address product issues
- Manage product changes and updates, ensuring content matches latest shipments
- New item set up with new retail partners
- Competitive monitoring
Developping and executing end-to-end launch strategies, from conceptualization to implementation
- Developing and executing end-to-end launch strategies, from conceptualization to implementation
- Evaluate market and competitive trends, consumer insights and ideate with sales team to develop new e-commerce product ideas
- Working closely with cross-functional teams and vendors to launch new products and creating a strong launch strategy
Support Director in executing market research studies to drive insights to further enhance business efforts Monitoring & analyzing business performance for internal e-commerce team and management reportsContributing to creating the vision & strategy for cross-portfolio e-commerceManage monthly budget MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
The Successful Applicant- Demonstrated track record of digital advertising, search and content development
- Proficiency in organic search strategies and tactics specific to Amazon
- Experience in designing and implementing test and learn strategies in ecommerce
- Skilled in leading agencies to craft effective messaging and creative assets for e-commerce
- Strong analytical skills with the ability to interpret data and generate actionable insights , preferably through Amazon's platform
- Strong project management skills, with the ability to organize, prioritize, and execute tasks efficiently to meet deadlines
- Strong interpersonal & communication skills to drive alignment across the organization, including senior management
- Driven to stay updated on industry trends and new features on Amazon, fueled by a natural curiosity for continuous learning.
- Strong financial understanding including costing, budget, and P&L management.
- Strong bias for action
- Passion for your business
- Strategic thinking
- Problem identification/solving
- Strong cross-functional leadership
- 4+ years digital marketing experience required.
- 2+ years CPG marketing
- Kid-focused, Confectionary, or Snack Food experience a plus
- E-commerce/Amazon experience a plus
- Bachelor's degree required
What's on OfferJoining this company means becoming part of a team that values collaboration, diversity, and a forward-thinking approach to the market. It offers a dynamic work environment where you can make a tangible impact & seek professional growth. The Amazon Advertising Manager plays a particularly strategic role as the company heavily prioritizes the e-commerce space.ContactLisa LeveilleQuote job refJN-082###-####574