Technical. Elegant. World Leader in Sun Protection You Wear.
As an employee of Coolibar you are working to support the company mission to Protect the World from Sun Damage”.
We are currently seeking a self-motivated, hard-working AMAZON E-COMMERCE MARKETING MANAGER who has detailed marketing experience with Amazon seller account(s).
The AMAZON E-COMMERCE MANAGER will be responsible for formulating and implementing marketing and merchandizing strategies and operate daily business of Amazon.com for Coolibar.
MAJOR RESPONSIBILITIES – AMAZON E-COMMERCE MARKETING MANAGER:
- MARKET PLACE MANAGEMENT & DISTRIBUTION STRATEGYDevelop and execute effective Amazon & Ebay (and others once added e.g. Walmart) marketing strategies to meet revenue and growth targets and enhance the overall customer experience
- Product Web Merchandizing and Marketing
- Develop and maintain effective online marketing and design promotional activities to acquire new customers
- Create product listings by conducting marketing research (data, industry & competitor comparisons) to develop search-engine-friendly product descriptions, product images, and enhanced (A+) brand content that drives traffic, conversions and profit
- Design and maintain Amazon Brand Store to drive increased sales & profit
- Manage assortment strategy + inventory levels and replenishment on FBA and MF
- Monitor all daily market-place operations
- Set Up and Report KPIs. Reconciliate sales, margins and profitability.
- Budgeting - Create and manage, and take responsibility for, the budgeting for the Amazon products division
- Maintain Account Health
- Check the “Seller Performance Notification” and “Account Health Performance” daily, and take necessary remedial action when there is abnormal performance noted
- AMAZON ADS MANAGEMENTDevelop and execute the paid growth media strategy in partnership with the Director of eCommerce
- Manage paid acquisition across all existing Amazon media formats (product, display, brand, programmatic, TV), with accountability for sales and profit goals.
- Employ a data-driven strategy to optimize campaign efficiency (ACOS, TACOS, CR) while delivering against growth and profit targets
- Work closely with the content manager and creative team to establish winning messaging and ad assets
- Brief the creative team for campaign goals and ad requirements
- Collaborate with our Product, Creative, and Brand Marketing teams on product launches
- Ensure successful measurement and attribution to build a clear view of our best performing campaigns, and marketing's overall impact on customer growth.
- Stay abreast of new ad trends, tactics, tools, and partners that can help us deliver a first in class ad marketplace strategy
EDUCATION & EXPERIENCE:
- Bachelor's Degree required
- 3-5 years minimum related work experience in E-Commerce, Digital Marketing or related role is required
- Prior experience with Amazon platform required
- Experience in the retail, wholesale, CPG and/or fashion/apparel industry highly preferred
- Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
- Ability to influence and interact with senior management
- Adaptable and flexible; responsive and resourceful in a fast-paced, quick turn business model
- Superior verbal and written communication skills, copywriting skills are a plus
- Actively listens and participates within a team environment
- Innovative and forward-thinking candidate who will work hard and enthusiastically take on many responsibilities
- Microsoft Software; Word, Excel, PowerPoint, Outlook and Database related programs