About Lunar Solar Group The Lunar Solar Group (Lunar) is a high-impact advertising agency that works with consumer-focused brands to identify growth opportunities and disruptive marketing strategies. Lunar combines digital marketing, and a suite of creative services to help brands scale. We're a globally recognized growth consultancy, technology studio, and full service digital marketing agency. We solve complex growth challenges and build brands via proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across a variety of verticals including durable goods, consumer packaged goods, and saas. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly. Who We Are Looking For Are you a creative critical thinker who enjoys collaborating with others? Are you energized by seeing your work achieve substantial business results for clients? Do you want exposure to leadership training and business development as you learn to provide top-notch digital marketing services? If so, let's talk! A career within our digital consulting and marketing practice will expose you to industry experts and proven methodologies to help hone your skills in digital marketing, account management, and client relationships. Job Summary: The CRM Analyst will be an important member of the CRM division at Lunar Solar Group and report to a CRM Manager. This position will own the content creation process for all CRM assets. Additionally, they will execute on reporting to track KPIs and inform omni-channel growth. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand's marketing mix. Working side by side with the design team and paid media team on cross-channel projects, the main objective of this role is to help improve and optimize customer lifecycles within the CRM channels. The CRM team at Lunar Solar Group is a Klaviyo Elite Master Partner. This means we are in the top 2% of agencies in the world. If you're looking to be at the cutting edge of retention strategy, Lunar is the place for you. Essential Duties & Responsibilities:
- Work directly on 5-10 clients in the DTC CPG space, helping to build, develop and optimize their retention programs to drive conversions & LTV
- Develop & manage the content calendar and strategy for designated brands alongside manager and design team
- Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies across clients.
- Coordinate and traffic all client tasks within the project management system, ensuring all aspects of the email/SMS production process run smoothly.
- Execute on all email, SMS, and push builds within their designated platform; assist with in-platform logic for email and SMS campaigns and automation.
- Execute and evaluate ad hoc, weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations.
- Provide internal and external notes, complete with weekly action items and necessary updates.
- Write compelling briefs that capture the goal of the email and tone of the brand.
- Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
Experience, Skills & Knowledge:
- BS/BA Degree in Business, Psychology, Marketing or related field.
- 0-3 years of digital marketing experience in the e-commerce industry.
- Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
- Strong knowledge of Excel, Powerpoint, and Word is a must.
- Strong organizational and presentation skills.
- Experience compiling, analyzing and tracking data to aid in decision making.
- Demonstrated familiarity with campaign management tools and/or an ESP a strong plus.
- Customer segmentation experience a strong plus.
- Knowledge of CSS or HTML a strong plus.
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
- Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment.
- Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
*Please Note: Hybrid is 3 days in office and 2 days remote