Analytics Supervisor
: Job Details :

WHO WE ARE

Crossmedia is the global media independent. We re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in Germany and the UK, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to everything and have one of the leading analytics groups in the industry committed to uncovering data insights to drive solutions. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague s professional & personal wellbeing and growth. It s why we have countless initiatives, clubs & cultural events dedicated to our people and why we ve been the top ranked media agency named to Ad Age s Best Places to Work for the past five years in a row.

In the US, we have offices in New York and Philadelphia and team members across 30+ states. Our client roster includes US Bank, White Castle, NASCAR, Planet Fitness, Newell Brands, American Cancer, Invesco, Illva Saronno, Edibles (Arrangements), Teramana, Lightbox, and more.

YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Supervisor to join our team. The Analytics group (Redbox) is passionate about data analysis, measurement, and storytelling. We are nimble and scrappy, employing multiple traditional and non-traditional methods & data sources to tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, media accountability, data dashboarding and advanced modeling. We believe it is important to guide clients media effectiveness measurement to be holistic, capture incrementality, and focus on business outcomes (not vanity media metrics).

As a supervisor you will drive day to day analytics excellence for our clients. You will help promote data driven decision making across the agency and with our clients. Supervisors help manage junior team members. You will collaborate with New Business, Strategy, and Account Teams. The agency looks to the Analytics group for direction, strategic thinking, and prowess in data science.

• You have a love of data, analysis, and creative problem solving
• Are comfortable leading client conversations
• Have solid organizational skills including attention to detail and multi-tasking agility
• Adaptable, proactive, and able to work independently or in a team setting as needed
• Don t mind rolling your sleeves up for data cleansing, data visualization, and analysis
• Not afraid to speak up, ask questions, share your thoughts, and listen to others

RESPONSIBILITIES:

• Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.
• You will be the expert in most client meetings and expected to guide the discussion as well as present findings and recommendations.
• Translate clients business questions into an actionable measurement frameworks.
• Generate quantitative and qualitative consumer and market research including demographic, psychographic, and behavioral customer profiling. Media channel coverage, penetration, receptivity. Brand health deep dives. Competitive analysis.
• Conduct marketing mix modeling of clients businesses. Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels
• Team Management. Empathetic and engaged, helping junior team members learn and grow.

REQUIREMENTS:

• 3-4 years of experience in the marketing analytics space.
• Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), test & learn, and brand lift studies.
• Familiarity with programming languages is a plus (R, Python, dbt, SQL)
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
• Experience creating data visualizations in support of storytelling