Are you a hardworking, innovative technologist with a passion for leveraging digital platforms to drive sales and marketing initiatives? SBLI is seeking a dynamic Sales and Marketing Applications Leader who is excited about technology and motivated to build and lead a high-performing IT delivery team. Reporting to the CIO, you will manage an Agile team supporting SBLI's WordPress website, HubSpot marketing system, and Salesforce direct sales system. You'll foster a culture of innovation, excellence, and continuous improvement.
Key Responsibilities
- Lead and Inspire: Manage and motivate a team of professionals in an Agile environment.
- Oversee Digital Platforms: Drive the development, implementation, and maintenance of SBLI's WordPress website hosted on WP Engine.
- HubSpot Management: Oversee the integration and optimization of the HubSpot marketing system to enhance customer engagement and lead generation.
- Salesforce Administration: Manage the Salesforce Financial Services Cloud to streamline sales processes and improve efficiency.
- Technical Leadership: Provide hands-on technical guidance, mentor team members, and promote a collaborative, innovative environment.
- Collaborate Cross-Functionally: Work closely with sales, marketing, and other departments to define and prioritize business requirements.
- Champion Agile Methodologies: Foster a culture of continuous improvement and high performance through Agile practices.
- Project Management: Manage project timelines, budgets, and resource allocation to ensure successful delivery.
- Stay Current with Industry Trends: Keep abreast of emerging technologies and industry trends to enhance SBLI's sales and marketing applications.
Required Qualifications
- Bachelor's Degree: In Computer Science, Information Technology, Marketing Technology, or a related field.
- Technical Leadership Experience: Proven experience as a technical leader or manager in digital platforms.
- WordPress Expertise: Hands-on experience with WordPress development and management, including themes, plugins, and performance optimization.
- HubSpot Experience: Prior experience with HubSpot marketing system, including integration, automation, and optimization.
- Salesforce Financial Services Cloud Experience: Prior experience with Salesforce Financial Services Cloud administration, customization, and integration.
- Agile Environment Experience: Strong understanding of Agile methodologies and experience working in an Agile environment.
- Team Leadership Skills: Demonstrated ability to lead and inspire technical teams.
- Problem-Solving Abilities: Excellent problem-solving skills and a first-principles thinking approach.
- Communication Skills: Strong communication and interpersonal skills.
- Project Management Skills: Ability to manage multiple projects and priorities in a fast-paced environment.
Preferred Qualifications
- Master's Degree: In Computer Science, Information Technology, Marketing Technology, or a related field.
- Agile Certification: Certification in Agile methodologies (e.g., Scrum Master, Agile Coach).
- Industry Experience: Experience in the life insurance or financial services industry.
- SEO and Analytics Knowledge: Understanding of SEO best practices and experience with analytics tools like Google Analytics.
Why Join SBLI?
- Impactful Leadership Role: Opportunity to lead and shape the future of sales and marketing applications within a forward-thinking life insurance company.
- Collaborative Environment: Work in a collaborative and innovative environment that values continuous improvement and high performance.
- Competitive Compensation: Competitive salary and benefits package.
- Professional Growth: Commitment to professional development and career growth.
About SBLI
SBLI is a forward-thinking life insurance company dedicated to our policyholders through innovation and excellence. We leverage technology to provide exceptional products and services to our customers and seek passionate technologists to help drive our digital transformation.
Additional Information
- Hybrid office model: Minimum 3 days a week working in Woburn, MA.
- Local candidates only, sponsorship is not available.