Art Director, Home
: Job Details :


Art Director, Home

Ralph Lauren

Location: New York,NY, USA

Date: 2024-12-12T08:45:42Z

Job Description:
Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.Position OverviewThe Art Director Home, will work as productive member of an established group of creative thinkers and makers at one of the world's leading lifestyle companies. They will partner with the Agency Creative Director and Head of Brand Creative in the delivery of compelling 360° campaigns for Ralph Lauren Home at the in-house advertising agency. This role is based around the inception, production and execution of marketing and advertising communications that live across multiple platforms and channels globally. They will collaborate cross-functionally across teams -Marketing, Home Design, Photo Production, Copy, etc. - to develop concepts and assets that are true to the Ralph Lauren brand while being of the moment. This position reports to the Head of Brand Creative and will touch every communication channel including digital & print advertising, cross platform video and social media.Essential Duties & Responsibilities* Collaborate with VP brand creative, project managers and other cross functional departments to create a range of brand content and campaign deliverables* Confidently lead the development and delivery of 360 content campaigns across multiple touch points* Work with Creative Leadership to refine concept presentation documents, including but not limited to photo and video direction, graphic design, and third-party creative collaboration.* Confidently lead a high volume of photo and video productions, interacting with internal and external partners with clarity and professionalism* Lead on set production* Follow through with content post-production across dynamic deliverables* Manage retouching to a high standard and taste level* Ensure that all projects are within deadlines and budget constraints* Develop consistent visual voice across all materials* Strong photo research and editing ability for utilizing internal archive and outside resources.Experience, Skills & Knowledge* Professional art direction experience, preferably including involvement in luxury Home advertising* Experience in fashion is a plus* Deep experience commissioning and working with photography - from initial concept references to final execution* Strong interest in the Home décor industry. Sophisticated grasp of elements of home style: architecture, authenticity, regional flavor, etc.* Competence working with video - from developing treatments to working with DPs, directors, editors and motion designers* Strong Photoshop, InDesign and Keynote skills; working knowledge of other current design applications such as Capture One* Some experience with Ai (Illustrator) and Premiere and After Effects* Excellent written and verbal presentation skills* Excellent understanding of typography* Significant experience guiding post-production flow with retouching team - image mark ups, color accuracy, sensitivity to image mood & emotional impact.* Strong attention to detail* Strong time management and ability to multitask* Adaptive design eye and skill* Interested in a dynamic, complex, fast-paced environment#J-18808-Ljbffr
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