Assistant Director for Digital Marketing
: Job Details :

Rutgers The State University - Assistant Director for Digital Marketing Recruitment/Posting Title: Assistant Director for Digital MarketingJob Category: Staff & Executive - Administrative & SupportDepartment: Div of Continuing Studies, VP-Level 4Overview: Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey's preeminent, comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey, Rutgers University is committed to the students and the State that we serve, as well as to the faculty and staff who work on our campuses. For two consecutive years, Rutgers is ranked on Forbes' list of America's Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication's 2023 list.Posting Summary: Rutgers is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and the Associate Vice President for Continuing Studies. Among the key duties of the position are the following:Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers.Supervises staff on marketing initiatives.Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS-managed websites, portals, and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities.Position Status: Full TimeFLSA: ExemptGrade: 07Annual Minimum Salary: 91297.00Annual Mid Range Salary: 115559.00Annual Maximum Salary: 139821.00Standard Hours: 37.50Union Description: Admin Assembly (MPSC)Benefits: Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to .Qualifications:Minimum Education and Experience:Bachelor's degree in a related field.Five (5) years of experience in marketing and/or enrollment management, multi-media content generation, and use of marketing analytics tools.Preferred Qualifications:Seven (7) years of experience in marketing and/or enrollment management.Expertise in creating, editing, and deploying multi-media marketing projects.Certifications in current digital marketing skill areas.Physical Demands and Work Environment:Must be able to lift and carry up to 40 pounds.Special Conditions:All offers of employment are contingent upon successful completion of all pre-employment screenings.Affirmative Action/Equal Employment Opportunity Statement: It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information, or any other category protected by law.#J-18808-Ljbffr