Salary : $2,396.00 BiweeklyLocation : Aubrey, TXJob Type: Full-TimeJob Number: 202400023Department: AdministrationOpening Date: 11/27/2024Description GENERAL SUMMARY: This position is responsible for providing support to the City Manager by providing a variety of specialized complex administrative work and research while exercising autonomy and sound judgment over assigned tasks. This position is also responsible for developing, managing, and integrating the city's communications and media initiatives into a cohesive effort that conveys a consistent message in support of the city's mission, strategic goals, and objectives. Examples of Duties
- Supports the City Manager with various meetings, monitoring any pending items and keeping the City Manager informed about projects and issues of importance to the City Council. Provides the City Manager with accurate and timely information to support decision-making and policy direction.
- Conducts complex and sensitive administrative, operational, and management analyses, studies, and research projects including those involving City-wide issues, programs, policies, and procedures; selects, adapts, and applies appropriate research and statistical techniques; gathers and analyzes data and information from various sources on a variety of specialized topics.
- Manages special projects and ensures implementation of programs developed and initiated by the City Manager. May direct the development of programs to address citizen needs to include citizen involvement. Coordinates with Department Heads or other appropriate parties to respond to citizen inquiries.
- Encourages and leads collaboratively in seeking new ways to share resources, ideas, and best practices to optimize city-wide service delivery.
- Performs both assigned and independent staff work, skilled administrative and operational duties, such as preparation of reports, feasibility studies, complex research projects, grant writing, program development, and meetings.
- Drafts letters, memorandums, and other necessary documents for the City Manager.
- Assists the City Secretary with postings for various meetings.
- Develops and implements communication and marketing plans and strategies, ensuring high-quality and creative campaigns for the City.
- Creates, coordinates, and monitors press and social media presence, maximizing opportunities for impact.
- Coordinates and markets city-wide events and any community programs that will generate a positive impact and enrich the lives of our community members and visitors.
- Manages the City's various pages by developing and posting content, while maintaining a consistent writing style, voice, and branding across platforms.
- Develops shareable content-driven stories, posts, and live shots for social media, websites, and other media platforms. Creates visually appealing content, to increase engagement on social media. Monitors and engages with the audience, responding to comments and messages promptly.
- Collaborates cross-departmentally to develop stories and to support communications needs of the institution including writing, editing, proofing, and signoff.
- Develops an annual marketing plan that includes advertising, social media, mail, publications, and recruitment/outreach.
- Develops, monitors, and maintains traditional and digital media content on City platforms including but not limited to newsletters, social media, websites, and Microsoft SharePoint.
- Develops the City's brand style guide and associated marketing materials in alignment with the City's strategic plan and Mission and Values to ensure consistent branding across all marketing materials, communication channels, signage, vehicles, etc.
- Identifies, researches, introduces, and assess new marketing tools.
- Develops strategic internal communication strategies to keep constituents informed and engaged.
- Utilizes Adobe Creative Suite for graphic design and photography/videography editing.
- Seeks out new avenues to better serve all City departments in engaging employees and citizens.
- Develops and maintains excellent relationships across the range of our stakeholders.
- Monitors and restocks office supplies and materials. Orders applicable supplies and materials as directed. Orders and sets up food and drinks for all City Council meetings and other meetings as needed.
- Performs general clerical duties such as typing, filing, data entry/retrieval, daily operating procedures, directing calls and visitors, answering questions and providing information to the public, receiving and responding to citizen concerns, and/or referring to the appropriate department.
- Assists with preparing for and photographing various City events.
- Performs other duties and projects as assigned.
Typical Qualifications ABILITIES, KNOWLEDGE AND SKILLS:Abilities in the following:
- Prepare clear and concise reports;
- Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals;
- Research, analyze, and evaluate information and make an informed recommendation;
- Keep sensitive and/or confidential information secure from disclosure and maintain a high level of integrity with exceptional ethical standards;
- Meet strict deadlines while maintaining a high degree of accuracy in a fast-paced environment; define problems, collect data, establish facts, and draw valid conclusions; identify what information is needed for effective action;
- Manage various applications and communication platforms to provide services, accurate information, or assistance in a courteous and timely manner; possess excellent technical writing and grammar skills to communicate, respond, and articulate information professionally and effectively;
- Design visually appealing content, including infographics, promotional materials, and digital assets for use across social media, websites, and other communication channels;
- Use professional photography and video techniques to capture and document key events, municipal projects, and daily operations for social media and marketing purposes;
- Strong graphic design skills with proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) or other design tools;
- Work autonomously;
- Travel to attend meetings, conferences, and training; and
- Possess strong organizational skills and the ability to manage time efficiently and effectively to organize, plan, prioritize, and carry out tasks and assignments with minimal supervision.
Knowledge in the following:
- Design and content creation;
- Resolving citizen complaints and concerns;
- Effective oral and written communications; and
- Proficiency in social media post and ad creation and management on Facebook, Instagram, NextDoor, LinkedIn, X, and other platforms; and proficiency in social media analytics tools (e.g., Facebook Insights, Google Analytics, X Analytics) and the ability to interpret data to optimize campaigns.
Skilled in the following:
- Design and content creation;
- Resolving citizen complaints and concerns; and
- Effective oral and written communications.
MINIMUM JOB QUALIFICATIONS:EDUCATION & EXPERIENCE
- Bachelor's Degree in Business Administration, Public Administration, Communications, or English and two (2) years of related experience or equivalent combination of education and experience.
LICENSES & CERTIFICATIONS
- A valid Texas Class C driver's license is required with a good driving record.
Supplemental Information Work is performed indoors in an office setting. Work is sedentary, requiring the ability to remain in a stationary position most of the time. Ability to operate a computer and other office productivity machinery is required. Repetitive finger movement, repetitive twisting, or pressure involving wrists or hands is required. Frequently communicates with citizens and coworkers and must be able to exchange accurate information in these situations. Occasionally moves about inside the office to access file cabinets, office machinery, etc. The position requires working late or on the weekend for special events and meetings. We offer a complete benefits package:
- Medical, Dental, and Vision Benefits (100% of basic employee-only coverage paid for by the City)
- City-provided HSA contribution (if enrolled in the HDHP)
- Flexible spending accounts
- City-provided disability benefits
- City-provided life insurance
- Texas Municipal Retirement System (TMRS) pension (7% with a 2:1 city match)
- Mission Square 457 Plan with pre-tax
- 11 paid holidays
- Paid vacation and sick leave
- Longevity Pay
The City of Aubrey is an Equal Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, gender, mental or physical disability, age, national origin, veteran status, or disability.01 Do you have experience using Adobe Creative Suite or other video editing tools? If so, please list programs and how many years of experience. 02 Do you have a personal or professional social media account you have created content on, that you would be willing to share? If so, please provide the platform and profile. Required Question