Location: Portland,OR, USA
Job Title Assistant Vice President, Marketing Services Department Marketing & Communications Job Code A31400 Job category Full Time Staff Terms and Hours Full Time Exempt Salary Range Starting Salary at $111,110; commensurate with experience Job Summary
The Assistant Vice President, Marketing Services (AVP) reports to the Vice President for Enrollment Management & Marketing Services and will provide strategic vision and implementation of marketing that emphasizes University of Portland's unique history, many achievements, and offerings and recognizes the UP's future potential. The AVP will develop and implement innovative, high impact marketing that will elevate UP in expanding its brand reach nationally. The AVP serves as the team leader for professional staff members in the Marketing Services department and oversees campaign execution, continuous improvement for content, digital marketing, and design teams. This individual is a collaborative, experienced marketing leader who requires minimal oversight in developing processes and staff needed to deliver effective, efficient marketing deliverables and campaigns that support broader brand awareness, as well as supports tangible enrollment initiatives which focuses on the cultivation of new students across undergraduate, graduate, and international populations. This position requires a passion for higher education, deep understanding of process improvement, marketing technology solutions and the connectivity of content, digital marketing, and design to deliver exceptional, on-brand experiences that resonate.
Core Duties
* Effectively mentor, lead and supervise Marketing Services professional staff, including the Director of Creative Services, Director of Digital Marketing & Web, and Integrated Communications staff to best understand the tools needed for effective daily workflow management and how to integrate and share data for quick decision-making. Supervisory responsibilities include hiring processes, setting of expectations, training and professional development, performance management and evaluations, and disciplinary processes including termination of employment.
* Lead and execute brand strategies through initiative prioritization and advertisement in both print and digital.
* Create deep cross collaborations with Admissions, the President's Office, Public Relations and Communications, faculty, and staff to ensure a refined brand approach, targeted messaging and consensus building on areas of strategic focus and investment.
* Develop and implement an aspirational strategic plan within Marketing, Web and Integrated Communications to guide the work of the department and align with the strategic plan and mission of the university.
* Work with the Vice President for Enrollment Management and Marketing Services on annual marketing planning process, develop measurable departmental goals, and own quarterly prioritization of key initiatives and communications across the department.
* Manage the annual Marketing Services budget, including vendor procurement, forecast variances, and areas of reallocation to maximize impact. Establish and adhere to annual operating budgets ensuring that marketing programs are operating in a fiscally prudent and productive way.
* Keep well-informed of current best practices and trends in the marketing profession, higher education sector and evaluate new and emerging ideas for potential implementation.
* Act as the chief brand ambassador to both internal and external audiences ensuring brand alignment, consistency, and awareness. Maintain the University's brand identity guide and editorial standards that promotes and protects the University's brand.
Other duties as relevant to the duties of the position or as assigned by supervisor or designee.
Please note that the above list of duties is not comprehensive but generally demonstrates the types of matters under this position's purview and responsibility.
Education & Experience
* Required: Bachelors degree in Marketing, Communications or related field of study.
* Required: 8 or more years of relevant and progressive professional experience in managing marketing and communications in a corporate, nonprofit, agency or higher education setting.
* Preferred: Master's degree.
* Preferred: Substantial experience in higher education setting.
* Preferred: Project management experience using ASANA.
* Or a combination of equivalent education and/or experience.
Certifications & Licenses
* Required: None
Knowledge, Skills & Abilities
* Ability to serve, develop and execute strategic marketing plans and creative, impactful campaigns to support growth in visibility of the University, its portfolio of offerings with a focus on the continuous cultivation of new student audiences.
* Ability to evaluate existing higher education programming and identify opportunities for growth and impact.
* Fluency with higher education computing technologies. Demonstrated ability to design, develop, implement and operate information technology services that are responsive to changing needs.
* Understanding of marketing workflow and project management tools.
* Sound problem solving and project planning skills with demonstrated ability to create, communicate and execute a detailed process framework.
* Ability to think critically and make data-informed and research-based decisions with strong analytical and problem-solving skills.
* Self-direction and able to execute against committed deliverables.
* Ability to prioritize, multitask, and meet deadlines in a fast paced environment.
* Excellent organizational skills, highly motivated and attention to detail.
* Self-direction and able to execute against committed deliverables.
* Able to lead, coach, and manage others; work collaboratively with clients, students, partners, peers, faculty, and staff; and build industry partnerships.
* Excellent verbal and written communication skills with the ability to present material to a varied audience.
* Ability to travel with executive leadership regionally or nationally if necessary, and/or ability to travel independently to events, trainings, and as a representative of The College in a leading capacity.
* A strong commitment to being part of a culture driving transformative change with a start-up mindset.
* Ability to exercise sound judgment routinely and independently in making decisions.
* Ability to maintain confidentiality and effectively handle highly sensitive and confidential information with sound judgment, tact, and discretion.
* Ability to establish effective working relationships, professional rapport, and effectively accomplish work within a University setting that includes a wide array of policies, processes, individuals, and groups (including Board of Regents members and University donors).
* Demonstrated competence with different/diverse groups and ability to be an effective partner with diverse students, faculty, and staff.
* Advanced ability to use and learn computers, technology, software, and applications at level of sophistication required for the duties of the position, including, without limitation, Microsoft Office (Outlook, Word, Excel, and PowerPoint), Microsoft Teams, Zoom, the internet, and computerized maintenance management systems.
* All University of Portland positions require the ability to quickly learn and use new technologies, software, and applications in depth and at level of proficiency required for duties of the position. In most situations, the necessity of learning, using, and supporting new technologies, software, and/or applications does not change a job description nor make the position one that involves higher level duties.
Physical Requirements
* Frequently: sit, perform desk-based computer tasks; use fine manipulation and grasp; use a telephone; write by hand; sort and file paperwork; lift, carry, push, and pull objects that weigh up to 10 pounds.
* As necessary: stand and walk; twist; lift, carry, push, and pull objects that weigh up to 30 pounds.
* Frequently: ability to attend events and activities on or off campus.
* Frequently: ability to interact and communicate with members of the University and others as necessary.
* Frequently: ability to travel by car or air.
Working Conditions
* Hours of employment: position requires working flexible hours, including early mornings, evenings, nights, weekends, and holidays as necessitated by projects or work trips.
* Stress from work-related situations such as those involving challenging, important, urgent, time-sensitive, or multiple matters.
* Travel: travel via car or air.
Work Standards
* Respect for the University's mission and Catholic identity: demonstrates commitment to learning, respecting, and contributing to the mission of the University, a Catholic and Congregation of Holy Cross institution. The University's mission statement states in relevant part: we pursue teaching and learning, faith and formation, service and leadership in the classroom, residence halls, and the world. The University's Statement of Inclusion states in relevant part: Our belief in the inherent dignity of each person is founded upon the social teaching of the Catholic Church. At the center of that teaching is the fundamental mandate that every person, regardless of race, color, religion, gender, sexual orientation, social or economic class, age, or disability shall be treated with respect and dignity.
* The full Mission Statement is at: www.up.edu/about/mission.
* The full Statement of Inclusion is at: www.up.edu/disclosures/inclusion.
* Promote culture of safety: demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
* Compliance with laws and policies and procedures: subject to and expected to comply with all applicable University, departmental, and other applicable policies and procedures, including but not limited to, the personnel, business, and/or other policies of the University.
* Compliance with driving-related laws and requirements: when conducting university business while driving, must comply with the Oregon Vehicle Code and University of Portland driving requirements.
* Interpersonal skills: demonstrates the ability to work professionally with all University of Portland community members, external organizations, and any other person or organization employee interacts with in his or her University capacity.
Benefits
Medical and dental insurance, life insurance, sick time and vacation time consistent with University policies, long-term disability insurance, flexible spending account benefits, tuition benefits generally starting after 90 days (employee) or 2 years (spouse and children) of employment, retirement contributions generally starting after 2 years of employment, and eligibility for the University's home purchase assistance program consistent with program requirements. (Benefits are subject to all relevant University policies, practices, contracts, and any other relevant materials.
Posting Detail Information
Posting Number S187-2023 Number of Vacancies 1 Estimated Start Date Open Date Close Date Open Until Filled No Special Instructions Summary