Associate Brand Lead, Pain About the Job At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world. The Associate Brand Lead will be supporting the Aspercreme line and will play a critical role in managing the business and delivering key aspects of our activation plans. Lead will liaise with medical, legal, and regulatory team to ensure timely review and alignment on marketing assets. Associate Brand Lead will partner to build out the innovation pipeline and own innovation projects and launch readiness. Most importantly the Associate Brand Lead will act as the brand champion for social media, e-commerce and point-of sale activation.
Main Responsibilities: - Drive strategic leadership for brand positioning, ensuring alignment on market strategies to enhance sales growth and profitability.
- Manage sales and consumption forecasts, collaborating with cross-functional teams and representing the brand in S&OP meetings for consensus forecasting.
- Conduct brand and competitive analysis using Nielsen and other data platforms to assess business health and generate actionable insights.
- Oversee the marketing A&P budget, managing updates, reallocations, purchase orders, invoices, and forecasting returns and obsolescence.
- Lead website refreshes to maintain up-to-date assets and communication, enhancing brand visibility across multiple channels.
- Direct Consumer Relationship Marketing (CRM) efforts to expand the consumer base and strengthen engagement.
- Spearhead consumer promotions and shopper marketing initiatives, working with integrated marketing and sales strategies to boost lower funnel conversion.
About You - Bachelor's degree from an accredited four-year college or university. MBA or equivalent preferred.
- 3-5 years' work experience, including 1-3 years' experience in brand marketing, especially in OTC or FMCG.
- Proven ability to operate in a way that is consistent with CHC Play-To-Win Behaviors: Stretch, Take Action, Act for Patients & Customers, Think Sanofi First
- Project Management experience
- Strong analytical acumen
- Excellent communication skills, both written and verbal
Why choose us? - Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #GD-SA #LI-SA Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! US and Puerto Rico Residents Only Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.