Location: Racine,WI, USA
SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid, Glade, Ziploc and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
ABOUT THE ROLE
The Associate Manager, International Portfolio Strategy and Brand Equity Insecticides for Baygon will lead the development & execution of integrated brand communications, visual brand language, claims strategy, portfolio strategy and brand purpose. The scope of this responsibility includes leading both internal partners, external agency relationships, and the internal Brand Operating System process management including ownership of the advertising agency financial and statement of work budgets The role will drive key decisions and recommendations around portfolio composition and equity communications strategy by leading and leveraging cross-functional teams to ensure all key business & brand metrics are met. Will lead portfolio decisions by strongly partnering with innovation team and country marketing commercialization teams to deliver long-term strategic plans for new product and portfolio expansion.
FOR INTERNAL EMPLOYEES: THERE ARE TWO M4 ROLES AND ONE M5 ROLE OPEN ON THIS TE
KEY RESPONSIBILITIES
Shape holistic brand strategies and create winning plans for Strat 2030 by leaning into consumer insights and opportunities past and present research and analytical tools
Partner with regional marketing teams to ensure best in class activations of Baygon plans, including communication and Visual Brand Language. The role includes writing and assessing creative briefs to agency partners, leading the evaluation of creative work, and providing clear and direct feedback to creative teams.
Work closely with local and regional teams to understand local business and identify clear problems to solve to drive business growth and unlock the potential of our brands
Partner with advertising agency to develop or quarter turn locally relevant communication and assets that strengthen brand voice and drives brand resiliency
Ownership of total Raid/Baygon scope/production budgets (planning and in season adherence)
Partner with agencies to develop brand assets including creative content for Integrated Marketing Communication plans
Lead claims strategy for key regions by directing RD&E, legal, regulatory and other resources to evaluate competitive advantage & disadvantage while prioritizing regional needs in the development and execution of new strategies.
Partner with base innovation team and RDE to build innovation that aligns with brand values and captures consumer needs in the short and mid term
Lead sustainability efforts for Baygon in support of the total Pest sustainability lead
Shared accountability for Brands' P&L and shares globally
REQUIRED EXPERIENCE YOU'LL BRING
Bachelor's degree in marketing or related subject with 5+ years of related work experience or 3+ years with an advanced degree
PREFERRED EXPERIENCES AND SKILLS
Global experience/exposure
3-5 years of marketing experience in developing consumer products
Leadership of cross-functional teams
Successful partnerships with agencies and ability to leverage IMC assets into execution
MBA Preferred
Passion for creativity and innovation
Comfortable working in ambiguity, and able to turn that to advantage
High sense of urgency
Demonstrated team leadership and development
JOB REQUIREMENTS
Position is Full-Time in Racine, Wisconsin
Regular business hours, Monday-Friday
Travel