Location: Santa Rosa,CA, USA
POSITION SUMMARY:
Jackson Family Wines is searching for an Associate Brand Manager. This position works with the Spire division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for a collection of wineries, including: Cardinale, Lokoya, La Jota, Mt. Brave, Caladan, Arrowood, and Capture. Our team respects, celebrates, and takes pride in each other's differences. We nurture a culture that embraces fairness, acceptance and belonging. Come join our preeminent group of passionate, trusted, and respected wine industry leaders!
ESSENTIAL RESPONSIBILITIES:
* Partner with Brand Manager on long-term and annual business and marketing plan
* Research and provide brand and market data as needed to Brand Manager
* Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
* Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
* Manage email proofing and approval process
* Support and develop copywriting for sales tools and other B2B applications
* Prepare reports to update stakeholders on monthly business results
* Support new product launches
* Partner with Sales to develop effective trade tools to drive distribution and velocity
* Manage components of the P&L: Marketing budget, sales forecast, COGS
JOB REQUIREMENTS:
* Bachelor's Degree or relevant experience in business, marketing or finance
* Minimum of 4 years of relevant work experience in a marketing-related position
* Proficiency in common programs such as Excel, PowerPoint, and Word
* Basic understanding of various pricing strategies across multiple markets and channels
WAGE TRANSPARENCY:
The base salary for this role ranges from $87,759 - $105,000 annually. Compensation will be determined by candidate experience, skills, and location.
BENEFITS:
* Health Benefits - Medical, Dental, Vision, Disability & Life insurance
* 401k with employer match
* Vacation accrual, Health & Wellness and 12 paid holidays
* Paid volunteer time - 16 hours per year
* Learning & Development opportunities
* Modern Health virtual mental health & coaching visits
* Wine discounts!
At Jackson Family Wines, we respect, celebrate, and take pride in each other's differences. Together we nurture a culture that embraces fairness, acceptance and belonging. We believe that diversity, equity, and inclusion drive our best innovation, enrich our employees, and connect us to our customers and global community. We aspire to evolve in our commitment for a better future and one that is rooted for good.