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Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
As an Associate Brand Manager you will engage in the implementation of long-term strategic marketing objectives across wholesale and direct to consumer channels for our Renovation department. You will be responsible for multiple marketing platforms and cross-functional partners pursuing a diverse array of brand objectives. You will have responsibility for the business review for assigned brands and ensure that marketing plans are consistent with the company's growth and profit objectives. Ideal candidate has fine wine marketing experience as well as experience building luxury brand equity, managing creative campaigns and working in the DTC and/or three tier system.
What You Will Do:
Maintains a consistent understanding of business drivers and growth opportunities for assigned brands and develops strategies to address in an omni-channel environment.
- Analyzes business on a monthly basis to uncover and activate against business drivers.
- Has a strong understanding of the fine wine category and how winery should operate within it.
- Works with key SME teams to develop strategies to address business drivers and growth opportunities
- Observes and analyzes new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency.
- Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
- Leads market visits and general sales meetings, educating and engaging winery partners.
- Coordinates direct to consumer marketing activations with the tasting room and private client sales teams.
- Supports the development of new products and innovation strategies for the brand via the Scrum/Agile process.
- Communicates strategies to cross functional partners & leadership on a planned and ad-hoc basis
- Leads cross functional teams to drive portions of a project/plan working within the Scrum/Agile process.
- Oversees the work of outside agencies.
- Leads the I2M process for the Brand team in coordination with the scrum teams.
- Tracks and updates A&P budget for assigned brand(s).
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
What You Will Need:
- Master's degree plus 3 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 3 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 9 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
- Experience effectively presenting information to top management, public groups and boards of directors.
- Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.
- Required to spend 25% of time traveling in-market and non-headquarter based employees required to spend 50% of time traveling in-market & to company headquarters in order to conduct job duties.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
What Will Set You Apart:
- Master of Business Administration degree plus 3 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
- Luxury marketing experience.
- Public relations experience, particularly in fine wine.
- Agency and/or agency management experience.
- On premise fine wine experience.
- Tasting Room and/or direct to consumer sales experience.
- Possess CSW, CSS, WSET and/or CMS certifications.
- Familiarity with the three-tiered beverage alcohol industry distribution system.
- Multiple Gallo marketing rotations.
- Brand marketing experience.
- Experience training and developing junior level brand marketers in executing brand and organizational objectives.
- Experience managing business operations and leveraging basic finance and accounting principles.
Compensation
- Hiring Salary Range: $95,800- $143,600/Year.
- Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits
- This position includes a competitive benefits package.
- Please clickhereto view our full list of benefits or clickhereto watch our video.
This position will not provide sponsorship now or in the future for this opportunity.
To view a full job description, please click here.
Job Requisition ID:104990
BRA001
#LI-AJ1
Recruiter: Adam Johnson
Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.###.####.