Location: Bedford,NH, USA
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Job Type
Full-time
Description
Lactalis US Yogurt is currently seeking candidates to join our Marketing Team.
Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.
If you're looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!
At Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE! You may be just the perfect candidate for this or other roles within our company.
From your PASSION to ours
The Associate Brand Manager will help lead and manage key aspects of the Stonyfield Organic yogurt portfolio. This position will support the development and execution of the brand strategies that enhance Stonyfield's products' market presence and deepen consumer engagement. The ideal candidate will have a passion for organic food, a keen analytical mindset, and strong collaboration skills.
This position is a hybrid role that requires three days per week in the office at our Bedford, NH location.
From your EXPERTISE to ours
Key responsibilities for this position include:
Brand Strategy Development: Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.
Performance Analysis: Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
Marketing Campaigns: Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.
Product Innovation/Renovation: Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
Packaging Development: Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
Consumer Engagement: Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.
Budget Management: Manage the marketing budgets, track expenditures, and ensure efficient allocation of resources.
From your STORY to ours
Qualified applicants will contribute the following:
* Bachelor's degree in marketing, business or related field; MBA a plus.
* 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or related industry.
* A consumer-centric thinker with a strong understanding of marketing principles and a passion for brand building.
* Strong analytical skills with the ability to interpret data and translate it into clear, actionable recommendations.
* Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers.
* Exceptional communication and presentation skills, with the ability to effectively persuade and influence leadership, as well as internal and external partners.
* A strategic business mindset, with a natural curiosity and ability to operate with ambiguity.
* Desire to work in a small, entrepreneurial environment.
* Ability to work under pressure and meet tight deadlines.
* Proficient in Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.