About the Team
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we're looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.
About the Role
As an Integrated Marketing Associate, you will help develop audience-first strategies around key cultural and celebratory occasions that meet the unique customer needs during these moments. In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent.
You're excited about this opportunity because you will…
- Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Cx and expert for the Marketing organization.
- Support development of Occasions strategies (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach.
- Work with Creative, Growth, Social, Influencer and Retention Marketing teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations.
- Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns.
- Work with Analytics, S&O and channel teams to set the right goals and KPIs.
- Develop tracker of campaign deliverables across marketing channels.
- Track primary metrics across functions, reporting progress out to org and senior leaders.
- Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams.
- Stay current on marketing best practices, cultural trends and competitive landscape.
We're excited about you because…
You have:
- Fluency across the marketing mix, understanding marketing principles and its role across the funnel.
- The ability to connect with people, build relationships and influence with authority.
- A strategic, business-mind; you find trends in the data and look to gather audience first insights.
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways.
- An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
- A track record of driving and measuring business success through Marketing.
- Bachelor's degree or equivalent experience.
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