Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Analytics with Performance Marketing experience. The Associate Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 1+ years of experience in a managerial role. The Associate Director will be responsible for, and in leading their Analysts in, the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans. Where you'll be working: Knoxville or Atlanta. Relocation assistance may be provided. What you'll be doing:
- Management role:
- Leading their team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts
- Leading their team in the development and execution of campaign measurement and data strategies
- Developing Analytics talent on their team
- Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
- Measurement Strategy:
- Developing and executing frameworks to guide complex projects
- Developing and executing cross channel media measurement and testing plans
- Consulting with colleagues and clients on measurement strategies/techniques
- Ensures appropriate analytics integration into all agency production processes
- Assessment and Analysis:
- Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
- Works independently and with the team in assessing client media programsInterprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
- Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
What you bring:
- 5+ years of experience in media, marketing or related field (Ad agency experience a plus)
- 4+ years in an Analytics role
- Experience with Performance Marketing with extensive knowledge in Paid Search, Paid Social and Programmatic
- Have the ability to drive revenue through digital marketing and traditional media
- 1+ years in a managerial role
- Experience in presenting analyses to both small and large groupsStrong working knowledge of Marketing and Digital Marketing
- Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
- Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
- Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
- Strong working knowledge of Tableau
- Working knowledge in Google Tag Manager and/or Adobe Tag Manager
- SQL, R or Python knowledge and experience with database administration a plus
- BA Marketing/Analytics MS Marketing/Business Analytics a plus
Why Join Tombras Analytics? Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.
Why you'll want to work at Tombras: You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.
Tombras Benefits: Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly office(Knoxville) Unlimited PTO Generous parental leave for primary and non-primary caregivers. Medical (PPO or High Deductible option) for employee + dependents 401(k) Participation + 3% employer match Employer-paid Dental & Vision A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. New, Modern building in Downtown Knoxville Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.