We are seeking a highly data analytics driven, passionate, and self-motivated individual to join our Data, Digital & Analytics Center of Excellence (DDA COE) team, as Associate Director, Brand Analytics & Insights, Rare Diseases.
This role will serve as a strategic partner to the Rare Disease brand teams, delivering proactive, impactful, and actionable insights that shape decision-making. This role focuses on driving value through storytelling, empathy, and trust while aligning analytics outputs with brand strategies and goals. The individual will be a subject matter expert on the data landscape for Rare Diseases, leveraging analytics to narrate brand and market performance to leadership. The Associate Director serves as the single source of truth for analytics and insights, championing data-driven decision-making in collaboration with cross-functional teams.
Main responsibilities and Job expectations:
- Partner with Rare Disease brand leaders across our 3 products to provide insights that drive strategy and decision-making.
- Proactively identify opportunities to address nuanced Rare Disease business questions by synthesizing data sources into cohesive performance stories.
- Translate complex data into actionable insights using advanced analytics techniques and storytelling.
- Define & track key performance indicators (KPIs) for Rare Disease brands, leveraging secondary data, real-world data (RWD), patient services data, and sales/demand data.
- Monitor field execution performance against goals, delivering insights to enhance alignment with brand strategies.
- Integrate data from multiple sources to construct a single, coherent narrative of brand and market performance.
- Support critical business processes by providing analytics inputs to Marketing/Brand, Forecasting, IC, Value & Access (V&A), and other commercial functions.
- Drive weekly leadership business performance & market insights
- Support business review presentation preparation, market and adhoc data inquiries
- Operationalize ongoing insights to IPSEN analytics platforms & reports
- Deliver insights that guide forecasting assumptions and inform market access strategies.
- Be the authority on Rare Disease data sources, including specialty pharmacy (SP)/specialty distributor (SD) data, field sales activity data, and claims/RWD.
- Guide stakeholders on the strengths, limitations, and best practices for interpreting insights from these datasets.
- Drive understanding of analytics in rare disease product launches and market access complexities.
- Build trust and empathy with cross-functional partners through clear communication and impactful analytics
- Align analytics outputs with brand objectives and broader strategic goals.
- Manage demand across multiple and competing priorities
Knowledge, Abilities & Experience:
- Bachelor's degree in a quantitative discipline (e.g., Analytics, Statistics, Data Science, Economics, or related fields); advanced degree (MBA, MS, PhD) is preferred.
- Minimum of 7-10 years of experience in analytics or insights roles within Pharma/Biotech, with a focus on Rare Diseases preferred.
- Strong experience with pharmaceutical datasets, including secondary data (claims, RWD), SP/SD data, and sales performance metrics.
- Proven track record in product launch analytics and addressing complex business questions.
- Strategic thinking and curiosity to uncover key insights and drivers of performance.
- Exceptional storytelling and communication skills to translate data into actionable insights.
- Ability to influence and build strong relationships with cross-functional stakeholders.
- Natural curiosity and proactive approach to insights generation.
- Empathy and understanding of stakeholder needs, translating business questions into actionable analytics
- Strong capability to manage through ambiguity
- Ability to balance structure and flexibility to thrive in dynamic, fast-paced environments.
- Local to the Cambridge, MA area with ability to work in a hybrid model including 2-3 days per week of in-office working
Key Technical Competencies Required:
- Deep understanding of pharmaceutical datasets, including claims, RWD, SP/SD, and sales/demand data.
- Expertise in patient services and field execution data analysis to measure performance against goals.
- Proficiency in advanced analytics tools (e.g., Excel, SQL, Python, Tableau, Power BI).
- Expertise in developing and operationalizing KPIs for measuring brand performance
- Ability to identify critical business drivers and translate them into actionable metrics.
- Knowledge of data challenges and distribution complexities unique to Rare Diseases.
- Understanding of best practices in processing and interpreting insights for niche therapeutic areas.
- Strong ability to synthesize data insights into compelling narratives.
- Proficiency in visual storytelling tools to create impactful reports and dashboards.
The annual base salary range for this position is $171,900 - $210,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.