Associate Director, Client Solutions, Analytics
: Job Details :

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you're tuned in and armed with intelligence; you have a bias for action – shit happens when you're around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Summary

As Associate Director of Measurement & Analytics this role will be pivotal in managing development of research strategy and ad effectiveness measurement across client campaigns, informing in-flight optimizations, and building higher level learnings to inform future planning. The AD will apply the agency's proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to assess the impact of advertising on the client's business. This role is for a business partnership in which our clients are highly engaged, strategically minded, and reliant on our recommendations as to what will best serve their business. The development and delivery of data-based insights is critical to how they operate. The role spans across internal and external clients globally.

Responsibilities

Guide internal agency partners to understand client's media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client.

• Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of ‘what happened' to ‘what is important,' ‘why it happened' and ‘what should be done' to help inform future strategy.
• Design and manage quantitative research studies on topics including brand lift, consumer behavior and the role of media, audience research and ad tracking studies.
• Regularly present measurement and findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting.
• Communicate succinctly and professionally at the client and agency.
• Manage a team of analytics professionals globally.

Required Skills & Experience

• Expertise around brand, advertising and media research
• Expertise with Brand Lift Surveying, Cross-Media Measurement Solutions, MRI/Simmons, comScore, Nielsen, Kantar
• Knowledge with reporting & data platforms such as Datorama, Tableau, Alteryx, SQL, R, DCM, Salesforce DMP, comScore, etc.
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong understanding data and ad tech ecosystem, with a focus on digital environment
• Demonstrated success in helping clients take concrete action based on analytics and data
• Initiative does not require candidates to have a college degree.

Desired Skills & Experience

• 7+ years of experience in agency or client-side digital media planning or media research & analytics preferred
• Demonstrated success managing multi-functional teams strongly preferred
• Refined client-facing skills with the ability to work well with multiple stakeholders
• Collaboration, including the ability to drive clarity in a multi-stakeholder environment
• Presentation story building, development, and delivery
• Strong written and verbal communication

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you'd be a great addition to the team but don't have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email ...@mbww.com.

About Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Salary Range

$110,000 - $135,000 USD