Location: all cities,NY, USA
JOB SUMMARY
The Associate Dir, Engagement Analytics manages a high-performing team who deliver successful engagement analytics projects. The Associate Director of Engagement Analytics evangelizes the value of Engagement Analytics with their clients and to other agency teams.
They will be responsible for developing and implementing data strategies, driving successful analytics projects, and providing insights to optimize our client engagement initiatives. The Associate Dir, Engagement Analytics will have a strong background in marketing and advertising, data analytics, and a proven track record of delivering results. They should embody an EDI Mindset, striving for conscious inclusivity internally and externally, while applying the inQ framework in the strategic development process.
They have experience collaborating with all internal team members (engagement strategy, brand planning, account, media, analytics, creative and project management) and are comfortable presenting to senior clients. They will have a strong background in healthcare marketing and advertising, data analytics, and leadership, as well as a proven track record of driving results.
ESSENTIAL FUNCTIONS
Strategy Development and Implementation
Responsible for developing and implementing data informed engagement strategies that align with the agency's goals and objectives. This includes identifying target audiences, analyzing market trends, and recommending strategies that will drive engagement.
Data Analysis and Insights
Lead a team to successfully analyze data from various sources, such as website traffic, social media engagement, and email marketing, to provide insights that can be used to optimize engagement strategies.
Team Leadership and Management
Manage engagement analysts, including training, and development, to ensure the team is equipped with the necessary skills and knowledge to perform their job functions effectively.
Client Relationship Management
Build and maintain strong relationships with clients to understand their needs, provide insights, and ensure high levels of client satisfaction.
Continuous Improvement
Continuously evaluate and improve engagement strategies, processes, and methodologies to stay ahead of the competition and ensure ongoing success for the agency and its clients.
JOB DUTIES / RESPONSIBILITIES
EDUCATION
DEGREE/DIPLOMA
Bachelor's degree
AREA OF STUDY
Analytics, Data Science
REQUIRED/PREFERRED
Required
EXPERIENCE
MINIMUM EXPERIENCE
5+ years
AREA OF EXPERTISE
Data driven marketing strategy, analytics or research
REQUIRED/PREFERRED
Required
KNOWLEDGE, SKILLS, & ABILITIES
COMPETENCIES