Posting Details Posting Details Working Title Associate Director, Enrollment Communications Position Number FA7280 Posting Number AP00461P Type of Recruitment General Public Is this position restricted? No Work Location Radford Division Enrollment Management-80 College/Unit Enrollment Management, E&G-8040 Department Admissions-12102 Hours Per Week 40 Months Per Year 12 Academic or Calendar Year Calendar Year Full Time/Part Time Full Time If part time, enter Percent Time Work Schedule Normal Work Schedule M-F, 8 am - 5 pm Evenings and weekends as required. Physical Demands Posting Text Contact Name for Applicant Gina Stike Contact Phone for Applicant 540-###-#### Education/experience
- Advanced degree in a related field required (e.g., marketing, communication, advertising), or a combination of experience, training and education that equates to an advanced degree.
- Minimum 5 years of relevant work experience; higher education preferred.
Job Summary As part of the admissions communications team, this position will have the following responsibilities for both prospective undergraduate and graduate communication efforts:
- Assist in the development and implementation of comprehensive communications plans that support recruitment and enrollment goals, including managing and facilitating the review and approval process for marketing and communication deliverables with academic program clients.
- Design and maintain internal/external portals in collaboration with the admissions operations team.
- Lead creation of email and text marketing campaigns, including set up, configuration, and testing, through the Slate system with an eye to best practices and personalization through liquid mark-up and content blocks.
- Support design of social media/videos and print collateral in collaboration with the university's strategic communications team and campus partners.
- Ensure all style, content and messaging is aligned with university brand standards.
- Track and analyze the performance of individual messages and full communication plans.
- Support recruitment team in Slate-based outreach strategies and provide recommendations based on message and audience.
- Work with the Strategic Communications team and the university's advertising vendor to track leads generated through external ads into/through Slate to measure/report on those leads who ultimately enroll.
Required Qualifications
- Experience working with Slate or another CRM
- Proficiency in HTML, CSS, JavaScript, and Adobe Creative Suite
- Knowledge of conditional logic, liquid markup and query writing
- Experience planning and creating communication plans for a variety of audiences
- Exceptional written and communication skills and proven ability to multi-task
- Demonstrated ability to work effectively as a team player and independently producing high-quality results
- Demonstrated ability to communicate with all levels of campus partners and stakeholders
- Excellent time management skills
Preferred QualificationsHiring Range Up to $70,000 depending on experience Posting Date 10/31/2024 Application Review Date 11/18/2024 Closing DateOpen Until Filled Yes Special Instructions to ApplicantsEmployment Conditions Must have a criminal background check, Must have a driver's license check Statement of Economic Interest is requiredAlternate work schedule Some evenings and weekends required. Required Licenses Must have valid driver's license Describe other job related licenses and/or certificationsEqual Opportunity/Affirmative Action Statement Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices. Clery Statement In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university's policies, procedures, and programs concerning safety and security, as well as three years' of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu/police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142. Reasonable Accommodation Statement If you are an individual with a disability and desire accommodation in the application process please contact the hiring department. Quick Link for Internal Postings