Location: Milford,MA, USA
Company Description
LGC Clinical Diagnostics is a leading and trusted global manufacturer of Quality Management Tools (QMT) and reagent components. We partner with In Vitro Diagnostics (IVD) and biopharmaceutical developers, clinical research organizations (CROs) and academic institutions in commercialization activities across the entire diagnostic pipeline - from concept and early-stage research, through expedited product development and onwards into routine clinical use. Laboratories and diagnostic professionals across disciplines of clinical chemistry, immunochemistry, serology, molecular diagnostics, and clinical genomics rely on LGC's products to achieve accurate and reliable diagnostic results.
Our combined and ever-growing capabilities mean we are better positioned to support the needs of the clinical diagnostics industry, from early feasibility and research to commercial & laboratory development test (LDT) assay development, installation, validation and ongoing performance monitoring support. LGC Clinical Diagnostics Quality Management and reagent component manufacturing facilities are FDA-registered, and ISO 13485 and ISO 9001-certified.
Our brands include five IVD manufacturers of QMTs and one manufacturer of viral and bacterial antigens and antibodies:
* Maine Standards Company Calibration verification materials, validation & qualification panels, calibrators, and OEM PT/EQA samples
* SeraCare Quality Controls, Reference Materials, Biological Materials, reagent components
* Technopath Clinical Diagnostics Independent Quality Controls & QC Software Solutions
* The Native Antigen Company Viral and bacterial antigens/antibodies
* KOVA International and Biochemical Diagnostics, Inc., manufacturer of in vitro diagnostic products for the global urinalysis market and controls for drugs of abuse and pregnancy testing.
We are committed to improving patient healthcare by offering products and services that support accurate and reliable diagnostic results.
Job Description
The Associate Director, Marketing Programs leads our marketing activities supporting D&G's complete portfolio of products. The Associate Director, Marketing Programs works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs, digital and event marketing projects including lead generation activities, marketing positioning and communications initiatives, events, and sponsorship programs. The role includes support of marketing communications for product promotion and product launches, web projects, traditional marketing programs, email campaigns, sales support and marketing analytics including lead generation activities. In addition, product development support, competitive assessments and channel strategies are key aspects of the role.
Key Responsibilities
* Develop and manage the annual marketing programs strategic plan and associated budget, aligned with assigned business objectives.
* In cooperation with your team, develop the key initiatives, measurements, and detailed team goals for achievement of the business plan. Support the team to implement and manage tactical marketing activities to achieve the sales and profit goals for the product line. This includes value proposition, branding strategy and channel strategy.
* Lead the development, successful implementation, and performance measurement of marketing programs for key campaigns and new product launches, including promotional materials, advertising, news releases, sales tools and technical support materials.
* Support the creation of materials related to marketing projects including sales focus campaigns, product launches, content offers, web updates, blogs, email campaigns, and other special projects.
* Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM. Lead the team in continuous improvement in our management and delivery of MQLs (Marketing Qualified Leads) and nurturing of our leads contact database.
* Work with vendors, e.g. outside advertising agencies, event organizers, marketing design agencies, etc., to ensure timely, cost effective execution and meeting of performance objectives.
* Employ formal and informal market research tools, including ongoing contacts with customers, business partners, sales force, vendors, etc., to identify and interpret changing customer attitudes, demands, and needs.
* Lead the monthly/quarterly/annual management reporting for team activities, marketing programs performance, and marketing analytics e.g. customer engagement data analytics.
* Monitor competitive activity and maintain knowledge of current advances and technologies.
* Keep up-to-date on regulations and accept ownership on complying with regulatory requirements.
* Exhibit a passion for customers focused on enhancing relationships, exhibiting high standards of performance and teamwork.
* Be a champion of meeting both internal and external customer needs.
* Support an environment that promotes positive communication and respect.
* Willing to travel up to 20% domestically and internationally to organize events as needed, may include travel on some evenings, weekends, and holidays.
Qualifications
Knowledge, Experience and Technical Skills
* Positive, proactive, highly collaborative, with solid leadership and project management skills.
* Empathetic relationship builder eager to navigate and collaborate cross-functionally within a matrixed, global organization. A great team player.
* Demonstrated success in leading development and execution of strategic marketing plans, sales campaign strategies, product launches, competitive analysis and marketing performance management.
* Highly effective analytical, financial, problem solving and judgment skills.
* Excellent organization & communication skills.
* Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong focus on execution and results.
* Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
* A hands-on person who is detail-oriented and able to get things done.
* Interested in self-development. Eager to learn new skills based on emerging marketing trends, technology, lead generation concepts, and other skills necessary to improve each campaign's KPI. Maintain working knowledge of best practices in marketing.
* Travel to sales events and off-site meetings as required.
* Extended work hours may be necessary in order to meet business demands.
* Excellent written, verbal communication, and presentation skills.
* Strong project management, organization and attention to details with the ability to work well with corporate and cross-functional teams.
* Must have proven ability to meet tight deadlines, work independently, be detail-oriented, extremely organized, and a resourceful problem-solver.
Education and/or Experience
* Minimum of 5+ years experience with product management or marketing/advertising technology.
* Minimum of 5+ years related experience with and a solid understanding of marketing Infrastructure, including enterprise-scale sales and marketing automation platform (Salesforce, Salesforce Marketing Cloud, Hubspot, Marketo, Adobe Marketing Cloud, etc.) interoperating with website content management systems, promotional campaigns, email marketing, PPC, SEO & SEM.
* Experience launching or driving adoption of products, demonstrating knowledge of customer needs.
* Demonstrated knowledge of and experience applying SEM and SEO concepts.
* Track record of supporting successful demand generation programs from campaign concept to reporting and analysis.
* Specific experience designing and implementing marketing automation (Hubspot essential) and associated processes.
* Strong analytical skills and ROI driven; including experience reviewing campaign performance results and making recommendations for future action
* Familiarity with analytical tools such as Google Analytics
* Experience in the field of life sciences, medical devices, or biotechnology industries preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.