Location: Chicago,IL, USA
Job Description
Position Summary:
The Associate Director, Marketing - Portfolio Brands at a high-level will be responsible for:
* Managing a portfolio of brands which includes Classico, Taco Bell, A1, Grey Poupon, Lea & Perrins, and restaurant in retail, e.g., Taco Bell & IHOP.
* Developing overall brand strategies and short/long-term plans, and guiding a cross-function team through delivery
* Managing & coaching (3) direct reports and a total team of 6.
This position is best suited for someone who is comfortable juggling multiple projects simultaneously, can identify and prioritize activities for maximum portfolio impact, has a strong bias for action, and excellent communication skills. An individual with an entrepreneurial attitude and desire to lead a team is best set up to succeed in this role. This role will be working on brands Classico, Taco Bell, A1, Grey Poupon, Lea & Perrins, and restaurant in retail (Taco Bell, IHOP).
Key Components of the Role:
* Own the P&L for this portfolio of brands and accountability for delivering volume, profit, and market share objectives.
* Lead annual business planning routes for frozen snacks portfolio including brand plans, category stories, ZBB budget, annual operating plan, etc.
* Oversee demand forecasting, sales/category stories, and various commercialization efforts (product/pack changes including quality improvements & cost reductions).
* Leverage syndicated data sources to understand own brand & competitor performance, bringing forth insights, and actions plans that drive key business targets.
* Closely partner with stakeholders on execution of marketing activations (above the line & omni), and with the platform innovation team on the innovation roadmap.
* Foster a culture of ownership and perseverance.
Highlights of Select Projects in Scope:
* Build and operationalize vision for (brand) including sharpening brand foundations, innovation pipeline, renovation agenda and margin glide path
* Scale launch of (brand)monitoring performance and actioning adjustments to go-to-market plan in real time to deliver or exceed targets
* Oversee the building & alignment of a demand generation plan for (brand) including path on quality improvement and a roadmap for long term capacity unlock with conversion to bags
QUALIFICATIONS:
* Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
* Has built and executed a strategic growth plan for a brand across top & bottom-line, over a 1YP and 3YP Horizon that drove measurable brand growth
* Delivered results in driving demand for a brand across the 4 Ps of the marketing mix: product, price, place, and promotion and can coach others to do so as well
* Strong business acumen - must have expertise in demand forecasting, consumption analysis (POS & panel), and P&L fluency
* Proven ability to ruthlessly prioritize limited resources to achieve maximum impact
* Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
* Experience managing a team coupled with a passion for team development & culture building
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact ...@kraftheinz.com.