Associate Director of Marketing
: Job Details :

Are you ready to dive into a multifaceted marketing role that will challenge your creativity and strategic thinking? We're on the hunt for an exceptional Associate Director of Marketing to join our versatile team and make waves across the world of employee benefits!This isn't your average marketing gig – as the right-hand to our Marketing Director, you'll have the exciting opportunity to:Orchestrate game-changing marketing strategies across diverse business landscapesFlex your creative muscles by crafting compelling content and messaging that resonates with varied audiencesLead a talented team to new heights of marketing excellenceDive deep into data, unlocking insights that will shape our marketing futureCollaborate with cross-functional teams to align our marketing magic with overarching business goalsKey ResponsibilitiesAssist the Marketing Director in leading the marketing team across various projects and initiativesProvide direction and review marketing materials to ensure timely project completionCollaborate with the Marketing Director and upper management to develop and implement marketing strategiesManage and prioritize multiple projects simultaneouslyAct as a liaison between the marketing team and the Marketing Director to streamline workflowsLead content creation efforts and oversee the development of compelling marketing materialsCraft and refine value propositions and messaging strategies for various products and servicesDevelop and maintain a consistent brand voice and design across all marketing channelsCreate and optimize content for various platforms, including brochures, websites, email campaigns, and digital mediaWork closely with sales, account management, and other departments to align marketing efforts with overall business goalsDevelop and maintain comprehensive reports on marketing performance and ROIIdentify opportunities for data-driven decision making and optimization of marketing effortsQualificationsBachelor's degree in Marketing, Business, Communications, or a related field8-10 years of experience in marketing roles, including previous experience in the insurance, employee benefit and/or healthcare industry.Proven experience in marketing leadership rolesProficiency with web Content Management Systems (CMS), particularly WordPressAdvanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)Proficiency with email marketing platforms (Constant Contact, HubSpot, MailChimp…) and social media management toolsDriven, results oriented thinking and corresponding high level of performanceStrong analytical skills and experience with marketing analytics toolsExcellent writing and editing skills with the ability to adapt tone and style for different audiencesStrong project management and organizational skillsAbility to work in a fast-paced environment and handle multiple projectsExcellent communication and team collaboration skillsAdaptability to work across different industries (vision benefits, prescription benefits, and e-commerce)Strategic thinking and problem-solving abilitiesCreative mindset with a keen eye for design and messagingWhy Join Us?Opportunity to work with a collaborative, supportive teamDiverse experience across multiple industriesInclusive work environment that values work-life balanceChance to drive data-driven marketing strategies and improvementsAbility to shape brand messaging and content strategy across multiple platformsAbout Benecard Services and our affiliated companies:Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premiere nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care. Headquartered in Bonita Springs, Florida.For over 40 years, National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated. We are proud of the fact that we have retained over 99% of our clients and believe it is the greatest testimony to the high-quality benefits and service satisfaction we provide to both our clients and their members. Headquartered in Clifton, New Jersey.#J-18808-Ljbffr