As the Associate Director of Regional Marketing for the Americas, you will lead marketing initiatives focused on driving the growth and adoption of 10x Genomics' advanced single-cell sequencing, spatial genomics, and multiomics technologies. You will manage a regional marketing team, collaborate closely with global marketing and sales, and ensure that regional strategies align with corporate goals while addressing local market needs. This is a unique opportunity for a passionate, experienced marketing professional with a background in life sciences and genomic technologies to take increased leadership responsibilities.
Key responsibilities:
- Manage and mentor the regional marketing team, guiding campaign execution, professional development, and best practices in marketing strategy.
- Own the development and implementation of the regional marketing plan, from landscape assessment to tactical planning, focusing on customer acquisition, retention, and driving product adoption in prioritized market segments.
- Collaborate with global marketing teams to ensure regional relevance in corporate initiatives, product launches, and marketing content, adapting global strategies to meet local market dynamics.
- Build relationships with key opinion leaders (KOLs) and influential research partners to strengthen 10x Genomics' market position and drive community-based peer-to-peer programs with customers.
- Oversee the calendar and budget for regional marketing programs, ensuring the effective execution of awareness, lead generation, and customer engagement initiatives.
- Build and maintain ongoing communications with Regional Commercial Leadership, Marketing leadership, and Global teams.
- Partner with sales leadership to design account-based marketing strategies, support lead generation, and ensure marketing efforts align with sales pipeline goals.
- Ensure self and team stays updated on regional trends in genomics research, life sciences innovations, and market demands, ensuring that marketing efforts remain relevant and impactful.
- Ensure self and team understands local market conditions, customer needs, and competitor activities to provide actionable insights to the global marketing and sales teams.
- Act as a regional ambassador for 10x Genomics, ensuring that the company's technologies are properly represented and positioned in front of target audiences.
- Oversee the localization of global marketing content and assets, ensuring they resonate with the unique needs of the regional audience while maintaining brand consistency.
- Measure and report on the performance of regional marketing efforts, using data-driven insights to optimize campaigns and improve return on marketing investment.
Qualifications:
- Bachelor's Degree in STEM, business, marketing or relevant field.
- Minimum 8 years of total experience, with 2+ years of people management experience.
- Prior experience in life sciences.
- MBA or other advanced degree with relevant experience preferred but not required.
- Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills.
- High level of organization and project management skills, multitasking and attention to detail.
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