Associate Director, Paid Search
: Job Details :

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek's Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Assembly is looking for an Associate Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and coordinators). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

Responsibilities

* Oversight of client performance-based programs - Orchestrate large-scale SEM programs

* Set the strategic vision for all SEM programs

* Work with Client Experience & Channel Leads to understand and execute integrated media solutions

* Oversee a team that analyzes the results and provides optimization recommendations while the media is live

* Handles Vendor relationships

* Works with sophisticated bid management strategies

* Work on advanced analytics

* Present all QBR/Monthly/Weekly and ad-hoc documents

* Responsible for overall media objectives and strategies that fulfill client business goals

* Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology

* Looks at our products and associated available metrics - and advises how to use them / integrate them with overall platform

* Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education