Location: New York,NY, USA
Why Hearst?
Hearst Magazines' portfolio of more than 25 powerful brands in the U.S.-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms.
We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.
Your Impact:
The Associate Director of Ad Performance Analytics will be responsible for designing and implementing measurement tools to highlight key performance indicators for digital campaigns sold by Hearst Magazines. They will manage reporting and analytics vendors to generate campaign level insights and organize those insights into actionable benchmarks for our suite of ad products.
The Associate Director of Ad Performance Analytics reports into the Campaign Management team within Ad Revenue operations. They will use their understanding of digital advertising, campaign workflows and data structures to build dashboard environments and evangelize capabilities. They will be responsible for communicating concise insights, trends, and measurement strategies to a broad audience, ranging from Technical to Client-facing.
This role reports to the Senior Director, Campaign Management.