Since 1875, South Brooklyn Health has established its reputation for clinical excellence and culturally competent care. It has designations as a Certified Percutaneous Coronary Intervention (PCI) Center, an Advanced Primary Stroke Center, an accredited Baby-Friendly Hospital, a U.S. News & World Report high performing hospital. The hospital's staff is as diverse as the patients they serve. Interpreter services can be provided at any time of the day or night in over 130 languages.At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.
Work Shifts9:00 A.M - 5:00 P.M
Job DescriptionPurpose:Responsible for strategic communications, stakeholder engagement and policy advocacy. Fostering relationships with government officials, community leaders and media outlets. Crafting and executing campaigns that advance organizational goals, enhance public image and support community impact. Crisis management. Drives initiatives that align with both public and organizational interests. Builds public trust and facilitates dialogue that positively influences policy and fosters sustainable growth.Specific Duties and Responsibilities: The AED of Communications & Inter-Governmental Affairs is charged with and responsible for:Marketing and Communications Plans, develops and implements a strategy and external communication to effectively position the facility in the market place with a goal of increasing the patient capture rate within the primary and secondary catchment areas. Develops and leads provider relations programming in an effort to increase community provider referrals and admissions to the facility, Coordinates with clinical departments to develop community provider utilization of facility procedural areas (as appropriate). Develops coordinated public information, marketing and promotion communication to include an active social media and online presence as well as print, radio and/ or local TV. Develops and maintains positive working relationships with communications and news media. Coordinates press and media request and serve as a facility spokesperson. Coordinates with Central Office to ensure a message consistent with system strategy. Develops press releases and reviews all printed matter originating within the department (ex. Marketing campaigns, signage, brochures, direct mail, etc.) Develops internal communication pathways to share information and build team buy-in within the South Brooklyn Health Staff. Manages the day to day operations of the Public Relations Department, Supervises staff, sets clear agenda/goals and creates a team environment with an open communication culture. Monitors team performance, evaluate staff and reports to SR. Leadership on departmental metrics. Develop and manage departmental budgets. Ensures that operations run within budgetary guidelines, reviews budget request and monitors related expenses and purchases. Serves as subject matter expert and utilizes research to support executive decisions to ensure outcomes are achieved; maintains an active understanding of emerging and best practices, suggest innovative solutions. Participates in Central Office facility meeting, briefings, conferences, seminars as needed and appropriate.Inter-Governmental AffairsThe AED of Communications & Inter-Governmental Affairs will interact with local, state, and federal legislative bodies and government agencies to represent and protect the organizations business plans and interests. Serves as a liaison to elected officials, CBO's and community-based health coalitions. Represents the facility at meeting with elected officials, community meetings and events. Researches and monitors government activities that could affect the organizations business and clients. Assists senior management and leadership with strategic planning for known and potential regulatory activities and capital requests related to the business and industry. Builds and maintains professional relationships with members of federal, state, and local government entities and agencies. Joins trade associations and industry committees and seeks leadership roles. Collaborates with industry advocates to build areas of common interest. Testifies before government committees in support of the organization and/or industry. Introduces legislative and public policy changes that will support company operations.Community OutreachWill plan, develop, implement, and analyze community relations campaigns, marketing efforts, and related events. Builds and maintains relationships with members of the community. Assists in the function of the Community Advisory Board and the Auxiliary. Plans, develops, implements, and organizes events and volunteers to advance the mission and goals of the company. Organizes community outreach programs and coordinates special events that will influence public opinion or promote products, services, or ideas of the company. Uses social media to coordinate community relations. Responds to inquiries from community members and other interested parties; when needed, recruits a knowledgeable spokesperson or information source to assist. Plans, coordinates, and executes special events and press conferences. Performs other related duties as assigned.
Minimum Qualifications1. A Master's Degree with a specialization in Hospital Administration, Health Care Administration, Administrative Medicine or in Public Health when conferred for a program in Hospital Administration from an accredited college or university; and,2. Six years of high-level responsible experience in Hospital Administration, Business Administration, Public Administration or an equivalent field, or as an Assistant to a Hospital Administrator in a position of direct responsibility for operations of a major part or all of a hospital, including substantial exposure in meeting community health needs; or,3. An equivalent combination of training, education and experience in related fields and educational disciplines; and,4. Thorough knowledge of the fundamentals of hospital organization, administration and standards, regulations and laws applicable to hospital operations, knowledge of business and human resources administration principles, management functions, management processes and functions of hospital departments, and ability to direct and supervise personnel.
Department Preferences Proficient in graphic design, editing software, final cut pro, I-movie, camera operations, post processing and equipment usage. Excellent verbal and written communication skills. Excellent interpersonal and negotiation skills. Strong government contacts at local, state, and federal levels. Strong analytical and problem-solving skills. Proficient with Microsoft Office Suite or related software. ICARE, communication and problem solving Six* or four** years of responsible public relations and marketing experience involving relations with the press and communications media, employee relations, communications, community affairs, public information, Corporate and business affairs, governmental and legislative affairs and relations, including three years in supervisory, administrative or management functions and activities.If you wish to apply for this position, please apply online by clicking the Apply Now button.NYC Health and Hospitals offers a competitive benefits package that includes:
- Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
- Retirement Savings and Pension Plans
- Loan Forgiveness Programs for eligible employees
- Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
- College tuition discounts and professional development opportunities
- Multiple employee discounts programs