Associate Marketing Manager, Shopper& E-Commerce
: Job Details :

Cameron's Coffee is hiring an Associate Marketing Manager- Coffee to lead key aspects of the company's brand- and business-building efforts across multiple brands in the coffee category.CAMERON'S COFFEECameron's Coffee is a specialty roastery based out of Shakopee, Minnesota with ~$100MM in annualrevenue. The company is a wholly-owned subsidiary of Grupo Nutresa, a Colombia-based multinational branded food manufacturer, and employs ~125 people. Cameron's is a top Midwest brand with a robust and loved portfolio of flavors, blends, and roasts. Our specialty grade Arabica coffee is sourced from all over the world and same-day roasted and packaged in our best-in-class roasting facility.RESPONSIBILITIESThe Associate Marketing Manager - Shopper & E-commerce will be responsible for:Shopper Marketing Planning and Execution: Work with Marketing Director and other stakeholders to develop shopper marketing plans that bring our brands to life at shelf (in-store and online) with the assistance of Sales and Marketing leadership, as needed.Work closely with sales teams to co-develop programs with retailers and develop sell-in materials for customer presentations.Serve as project manager of Shopper Marketing function - communicating and aligning marketing, sales, retailer, and vendor teams.Translate key elements of planned shopper tactics into creative direction and work with creative teams to develop engaging and effective branded assets.Develop and execute plans to drive consumer trial and engagement, including sampling events and programs.Partner with Marketing Director on Shopper Marketing planning process, execution, budgeting.Reporting of progress against key metrics. E-commerce and Website Planning and Execution: Work with Marketing Director and other stakeholders to develop websites and e-commerce strategies and plans to achieve specific goals in consumer experience, customer acquisition, conversion, and e-commerce sales across multiple brands.Work with website agency teams to develop and maintain effective websites, e-commerce storefront, campaigns, and content, including digital advertising, search, and e-mail campaigns.Ensure content quality and accuracy - ensure product detail page content is accurate, driving best-in-class content scores.Lead tracking and reporting of progress against key metrics. Experience Required: Bachelor's degree in Marketing, Business, or a related field required.At least 2 years consumer marketing experience, preferably in branded consumer products.Experience in marketing plan development and execution, e-commerce, digital marketing, consumer promotions, project management, and business analytics.Experience in project management in a fast-paced creative environment managing multiple projects simultaneously. Skills Needed: Understanding of eCommerce fundamentals, including but not limited to search, content, UX.Superior interpersonal skills and able to partner with internal and external stakeholders across multiple functions and levels.Proven ability to lead complex projects working with a diverse team of creative employees and external partners.Exceptional organizational skills. Ability to develop and manage timelines, juggle multiple projects, multitask, collaborate, and deliver against deadlines.Strong analytical skills, able to translate data and market information into conclusions and actionable insights.Effective oral and written communication skills.Some knowledge with Hispanic marketing a plus.Proficient with Microsoft Office Suite.Some experience with platforms like Google Analytics and Google Search Console a plus. Additional Details: SALARY: Competitive salary and bonus.BENEFITS INCLUDE: Health, Dental, and Vision PlansPaid VacationPaid HolidaysPaid Sick Time401K Matching TRAVEL: Minimal overnight travel (REPORTING RELATIONSHIPS: This role will report directly to the Director Shopper & E-Commerce.LOCATION: Hybrid, with specified office days at Corporate Headquarters located in Shakopee, MN. #J-18808-Ljbffr