Associate, Marketing Technology
Date de publication : 2024-12-02
Pays : États-Unis d'Amérique
Lieu : OTMAH: Massachusetts Home Office Remote Location, Remote City, MA, 06032 USA
Role Overview:The Digital Marketing Operations (MarTech) function as part of the Global Digital Marketing Center of Excellence (COE) is responsible for serving as the super-user and product champion for a variety of digital tools. Under the general direction from the DM Technology and Operations leader, they perform day-to-day functions in MarTech tools to execute on .com (Direct, Offline, Inbound) and email strategies as defined by the Product Marketing and Digital Marketing teams. Position can be remotely based.
Responsibilities include but are not limited to:
Deep understanding of hands-on knowledge of all tool functionality - List Management, Forms, Landing Pages, Blogs, Email, Sales, Automation/Workflows, Properties, Integrations, etc.Act as support role for Marketing Automation Tools (ie HubSpot & PandaDoc).Develop/Maintain organization/taxonomy/standardization such as pre-defined, Folder Structure, Naming Conventions, Properties, Global Footers, etc.Forms - Create & Design as required for campaigns; provide embed code to DT/.Com team. Help with standardizing fields and names of forms.Blogs/Landing Pages - Create & Design as required for campaigns (or provide agency access); provide URLs to Paid Media/MarComms/Analytics.Workflows - Develop/Maintain workflows for all DM campaigns including paid, organic, email, integrations, etc; simplify and streamline where applicable. Develop/maintain constant QA to ensure proper functionality.Support super admin for access requests; develop/maintain governance and permissions around pre-defined Teams, Roles; provide guidance on login usage.Email: Support import & upload marketing lists to upcoming campaigns; create suppression lists as necessary. QA (footers, links, buttons, etc). Provide expertise in email best practices in terms of design, content (including subject lines, from names, etc), send date/time, frequency, CTA (keeping close coordinate with the Line of Business Digital Marketer for lead management).Qualifications:
- 0-3 years experience and/or education in Marketing and/or related field.
- Preferred experience and/or education in marketing automation platforms and/or CRM systems, or similar technology tools.
- Problem-solving skills – ability to think critically and creatively for technical issue resolutions.
- Project management skills – managing multiple projects simultaneously with tight deadlines, strong organization skills and attention to detail.
- Bachelor's degree in a business-related field or equivalent experience.
Apply today to join us and build what's next!
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