Our client, an audio entertainment innovation company is seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the client's Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness. Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.
We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties. The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.
Key Responsibilities:
- Develop and oversee comprehensive, cross-channel media strategies for our client partner's most significant content releases, including those featuring A-list talent and major IP
- Lead the conceptualization and execution of innovative, large-scale media campaigns that position as a premier entertainment brand working in close collaboration with Content Marketing counterparts
- Provide strategic direction to internal teams and agency partners, ensuring alignment with overarching business objectives and brand vision
- Manage substantial campaign budgets and forecast ROI for high-stakes launches
- Work directly with media owners to brainstorm creative media ideas to bring content campaigns to life
- Work closely with internal analytics teams to design tests to prove media investment ROI
- Pioneer new approaches to media planning and buying that push the boundaries of traditional and digital marketing in the audio entertainment space
Qualifications:
- 10+ years of experience in senior media roles, with a focus on entertainment marketing
- Proven success in launching major entertainment tentpoles or high-profile content releases
- Extensive knowledge of both traditional and digital media landscapes, with a keen understanding of emerging platforms and technologies
- Strong leadership skills with the ability to inspire influence and guide cross-functional teams
- Experience in social and influencer marketing
- Understanding of the entertainment industry, including talent relations and IP management preferred
- MBA or advanced degree in Marketing, Business, or related field preferred
The ideal candidate will be a forward-thinking strategist who can elevate Audible's position in the competitive entertainment landscape. You should be comfortable operating in a fast-paced, entrepreneurial environment and have the vision to shape the future of audio entertainment marketing.
Join us in revolutionizing the way the world experiences audio content and help bring premium storytelling to audiences worldwide.