Location: Franklin,MA, USA
Job Description:
The Associate Vice President of Marketing & Communications is a key member of Dean College's Enrollment Services and Marketing team. This role is responsible for supporting the development and execution of comprehensive marketing plans aimed at strengthening the College's brand, reputation, and market presence. The Associate Vice President oversees College communications and publications, including messaging and design, copywriting, media relations, and website content. Additionally, this position leads initiatives related to public relations, enrollment marketing, alumni engagement, and multichannel communications, driving both internal and external engagement efforts.
This is a full-time, 12-month, exempt position.
Position responsibilities include:
* Work with the Vice President of Enrollment Services and Marketing to set marketing objectives and key performance indicators.
* Develop marketing and communication budgets.
* Utilize data and analytics to evaluate the effectiveness of marketing campaigns and advertising placements.
* Assist in the development and maintenance of Dean College's brand identity, ensuring consistency across all communication channels and materials.
* Formulate and execute marketing campaigns, advertisements, and promotional materials to enhance brand visibility and recognition.
* Monitor and manage Dean College's online presence, including the website, social media platforms, and other digital channels.
* Oversee creative of compelling external marketing materials to support recruitment and fundraising efforts, including brochures, videos, and presentations.
* Partner with the Admissions team on marketing plans to attract prospective students, increase applications, and achieve enrollment targets.
* Collaborate with The Office of Institutional Advancement to develop and execute strategies to engage alumni and consistently tell Dean College's story.
* Serve as the primary point of contact for media relations and manage public relations activities to promote positive visibility for Dean College and manage crisis communications.
* Build and sustain relationships with external partners, stakeholders, and community organizations to elevate Dean College's reputation.
* Lead the Marketing & Communications team with expertise, offering guidance, mentorship, and fostering opportunities for professional development.
* Other duties as assigned and required.
Requirements:
* Bachelor's degree in Marketing, Communications, or a related field required; Master's degree preferred.
* A strong track record of 5-7 years in marketing leadership, preferably within higher education or a related industry.
* Strong understanding of marketing principles, market research, branding, and digital marketing strategies to include SEO and SEM.
* Demonstrated experience in project management and leading cross-functional teams.
* Exceptional written and verbal communication skills, with the ability to effectively convey complex concepts to diverse audiences.
* Proficiency in utilizing data and analytics to drive decision-making and measure the success of marketing campaigns.
* Knowledge of current trends and best practices in higher education marketing.
Additional Information:
Dean College is an equal-opportunity, Title IX institution and pledges to recruit, select and promote diversity by providing equality of opportunity in higher education for all persons, including faculty and staff with respect to hiring, continuation, promotion, and applicants for admission, enrolled students and graduates without discrimination or segregation.
The College is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students, faculty, and community members. All employment decisions are made on a non-discriminatory basis.
Dean College does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, protected veteran status, genetic information, or other protected classes under the law.
This nondiscrimination policy covers admissions, employment, and access to and treatment in College programs, services, and activities. A pre-employment background screen is required for all employees.
Application Instructions:
Please submit your Resume/CV, Cover Letter, all unofficial transcripts; and contact information of three references. (PLEASE NOTE: Applications that are incomplete will not be considered).
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URL: www.dean.edu/