Brand Building Leader - Towel and Napkin
: Job Details :

Your Job

We are currently seeking a Brand Building Leader for the Retail Towel & Napkin Brand team based in Atlanta, GA. This position will primarily be responsible for leading the iconic Brawny brand equity-building strategies to increase long-term value and market share. The secondary responsibility will be to provide oversight and strategic support for Sparkle, and Vanity Fair brand-building efforts. The ideal candidate is a self-starter with an entrepreneurial spirit and a track record leading successful commercial strategies in consumer goods.

This position is also expected to serve as a key member of the Towel & Napkin leadership team and help build organizational capabilities around brand-building. The role reports to the VP/GM of Towel & Napkins and will supervise a team of 2 direct reports.

What You Will Do

Develop and implement marketing strategies and commercial activations that meet key business objectives by developing and executing communications, marketing content, and other brand-building initiatives.

Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns.

Create strong omnichannel strategies, including e-commerce, social media, influencer, social commerce, and in-store executions to pave the way for successful new product launches.

Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment.

Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking.

Develop annual Integrated Marketing & Communication Plans for Brawny and oversight for Sparkle, and Vanity Fair.

Manage key agency relationships, SOWs, and optimize non-working spend.

Lead strategy for quality and consumer affairs, our most important brand-consumer touchpoint. Ability to work with variety of stakeholders across brand, manufacturing, operations, consumer affairs, and analytics.

Supervise, coach, and help team of direct reports self-actualize.

Who You Are (Basic Qualifications)

Bachelor's Degree or higher.

Background & understanding of CPG or retail industries.

What Will Put You Ahead

MBA.

7+ years of marketing and overall business experience.

Experience leading successful brand campaigns and commercial activations.

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers.

Who We Are

At Koch, employees are empowered to do what they do best to make life better.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify.

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