Brand ManagerWe are working on a Brand Manager opportunity for a a great CPG client with around 350 employees. In fact, they are a leader in their space and revenue has exploded as a result of t exciting new product lines as well as the pandemic, up over 120% on Amazon alone.We are looking for someone creative, collaborative, and is an amazing story teller for one of the company's largest brands!The Brand Manager is responsible for the growth, profitability and integrity of the Brand. They are the steward of the Brand Identity, and the Quarterback for all activities that surround the brand. The Brand Manager develops and leads Brand Strategy and the creation of the annual Brand Marketing Plan, coordinating with Sales, Creative Services, Product Management and other Marketing and Media functions to ensure alignment and execution.
Essential Duties:● Understanding the competitive environment in detail across all channels of distribution.● Understanding and tracking primary sources of business and brand growth opportunities.● Developing research-based consumer insights.● Analyzing, understanding and applying brand metrics and KPIs to decision-making and direction-setting activities.● Developing the creative vision for the brand and working with the agency and internal marketing functions to express and activate that vision online and offline.● Owning and driving communication of the Brand Story - internally and externally.● Writing Creative Briefs● Collaborating with Sales on customer presentations and business opportunities.● Following and driving social media engagement tactics, influencer initiatives and PR for the brand.● Managing and spearheading relationships and communications with Licensors and Celebrities.● Collaborating with Product Management on product strategy to ensure brand alignment in conjunction with commercial opportunity
Minimum Qualifications●Possess a Bachelor's Degree in Marketing or a related field. MBA preferred.●Possess 5 years of experience in the Brand Marketing field, with proven ability to drive impactful results with modest means.●General experience in other areas of Marketing including engagement with or experience working in product marketing, product development and/or creative development teams.●Be proficient in digital marketing strategies and tactics.●Demonstrate the ability to lead people effectively.● Possess strong interpersonal skills and the ability to interface with all levels of Meyer employees and vendors.●Ability to give oral presentations and prepare professional presentations utilizing PowerPoint and digital media.●Detail-oriented and possess conceptual/creative skills.● Possess strong organizational, project management and problem-solving skills.●Ability to handle multiple tasks simultaneously and establish (and re-establish) priorities for self and team.●Working knowledge of cooking and/or baking is a plus, but not required.● Requires prior professional experience in budget management. P&L management experience preferred.●Possess excellent working knowledge of Word, Excel, Power Point, Internet and e-mail applications.●Ability to communicate effectively in English both in verbal and written formats.●Possess the mental and physical capacities to perform the job duties
WORKING CONDITIONS:Work is performed primarily indoors. Lighting is artificial. Equipment used includes standard office equipment i.e. computer, telephone, printer, personal device. Physical demands include sitting, repetitive use of hands, grasping, standing, and walking. Days are primarily Monday through Friday with some overtime and weekends required. Individual in this position may do some traveling. Position requires close contact with all Meyer employees, outside vendors and customers.
Desired Skills and ExperienceExperience- 5 year(s): Brand Marketing
Education- Bachelors or better in Marketing or related field.
Behaviors- Team Player: Works well as a member of a group
- Innovative: Consistently introduces new ideas and demonstrates original thinking
Motivations- Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
- Goal Completion: Inspired to perform well by the completion of tasks