The University of Rochester
Location: Rochester,NY, USA
Date: 2024-12-19T00:06:57Z
Job Description:
Reporting to the Director, Brand Marketing, this position provides leadership, support, guidance and strategic oversight for the University+s brand and brand advertising efforts. Leads efforts to launch targeted advertising campaigns to help drive positive perceptions with key external audiences. Works in partnership with the Director to manage the development and implementation of a comprehensive enterprise brand marketing strategy that promotes the mission, vision, and services of the University. Leads efforts to establish, maintain and manage a student marketing advisory council, and a marketing subject library. Manages resources and relationships across the University to ensure alignment to the University brand guidelines. This role proactively identifies areas for greater coordination as well as partners with stakeholders throughout the University when tailored analysis and guidance is required. Leads the development of and assists with the rollout of a subset of enterprise-level,...Director, Marketing, Associate, Communications, Strategy, Materials, Business Services
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