Brand Marketing Director, LoopNet
: Job Details :

Brand Marketing Director, LoopNetJob DescriptionCoStar Group Company Intro: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.LoopNet: LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals.Role Description: This marketing leadership role oversees LoopNet's brand marketing and audience engagement efforts with the objective of increasing our fame, mindshare, positive brand sentiment and brand cohesiveness. As Brand & Engagement Director, you will take responsibility for developing a brand strategy that aligns with our company goals and reinforces our position in the market. You will be the point-person for brand decisions including tone of voice, messaging and visual direction. You'll work with marketers from across the department to consult on branding components and lead critical brand initiatives.Responsibilities:

Develop and execute our brand strategy accounting for target audiences on the supply (listers) and demand (searchers) side.

Lead the development of brand messaging and positioning, ensuring consistency across all touchpoints and channels.

Take the lead on the creation of brand and engagement campaigns including brand messaging and advertising, branded presences, thought leadership, in-market events, and corporate hospitality.

Coach and guide direct reports to ensure high quality output and performance.

Measure and analyze the effectiveness of brand initiatives through focus groups, market surveys, and analytics.

Consult and approve on brand considerations across all marketing and customer-facing content.Qualifications:

Bachelor's degree required from an accredited college or university.

A track record of commitment to prior employers.

Demonstrable experience in a similar marketing position.

A track record of measurable improvement in brand measures.

Expertise in B2B channel activation.

Experience in B2B marketing, ideally at an online marketplace.

Strong analytical mindset with the ability to interpret data.

Excellent communication and presentation skills.What's in it for you? When you join CoStar Group, you'll experience a collaborative and innovative culture. We offer generous compensation and performance-based incentives, as well as a comprehensive benefits package.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. #J-18808-Ljbffr