Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag (rolling papers and wraps), Stoker's (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.
Let's Build Great Experiences Together!
As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!
About the job
Turning Point Brands (TPB) is seeking a Brand Director for the Zig-Zag segment, inclusive of Zig-Zag and our lighter business. This role is part of the Revenue organization, reporting directly to the Head of Marketing, but will work closely with numerous cross-functional partners. The overall responsibility of this individual is to meet and exceed revenue targets for the Zig-Zag segment by setting and leading brand strategy and execution.
- Oversee the development and execution of the annual marketing plan across the Zig-Zag segment to ensure growth targets (share, volume, financial performance) are achieved, while maintaining compliance with legal and regulatory requirements.
- Build plans that are consumer-first with an understanding of the full picture of brand building (the Ps).
- Build an integrated marketing communication plan and overall brand strategy with key internal stakeholders; prioritizing the rapid increase of brand awareness, trial, and repeat.
- Strong P&L influence inclusive of sales forecasts/projections, COGS optimization, and resource allocation.
- Guide the creative executions that build brand equity based on brand positioning, campaigns, vision statement, and core strategies.
- Leverage category trends and consumer insights to build brand plans that continue to grow this iconic brand.
- Evaluate the competitive landscape and ensure the brand is effectively competing.
- Oversee the in-market product offerings and determine portfolio optimization to ensure we are maximizing top and bottom-line growth while minimizing cannibalization.
- Oversee and lead Product Development to align on commercialization and go-to-market plans of incremental line extensions and/or new products.
- Partner with Sales on sharing brand initiatives and priorities, in-store programming, customer sell-in presentations, and education materials.
- Partner with Creative Director and oversee Graphic Designer to drive break-through creative work with a concentration on building brand awareness, equity, and establishing key points of differentiation.
- Collaborate with cross functional teams to ensure strong business plans and execution.
- Provide regular updates on assigned brand(s) to senior management.
- Manage staff of 5-10 including recruiting, hiring, training, coaching, supporting, etc.
Minimum Qualifications
- Bachelor's degree required, preferably in Marketing or related subject.
- 8 to 10 years Brand Management experience, ideally in a CPG company.
- People management experience at multiple levels (i.e. employees with direct reports).
- Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations, which the company will assist in and coordinate training.
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
Preferred Qualifications
- Ability to travel 15% of the time.
Supplementary Information
- Strategic thinking; can easily integrate key insights from relevant data and demonstrates strong problem solving skills.
- Passion for the consumer.
- Persistent and gets things done.
- Go-getter, collaborator, hard-worker, self-motivator, with a can-do approach and bias for action.
- Ability to thrive and handle ambiguity in a fast-paced environment; can make effective decisions with imperfect information.
- Strong business acumen and marketing abilities.
- Curious & self-starter, believes in consumer research, and excited about creating new business opportunities.
- Excellent communication skills and the ability to manage multiple stakeholders effectively while working autonomously.
- Ability to think out-of-the box and drive creative solutions.
- Ability to analyze research and syndicated data/trends.
- Experience with understanding/interpreting financials and managing a budget.
- Experience with product pricing, packaging, and brand positioning.
- Experience with portfolio optimization and ecommerce.
- Excellent written and oral communication skills.
- Very organized with the ability to multi-task and prioritize.
- Team oriented with a successful track record of collaboratively executing cross-functional projects.
- Experience with digital marketing tools and techniques.
- Familiarity with fast-moving consumer goods (FMCG) distribution channels and managing media campaigns.
Let's talk money and perks!
The pay range for this role is between $140,000 to $165,000 a year.
Turning Point Brands offer a competitive salary and benefits.
- 12 Paid Holidays.
- PTO (Paid Time Off).
- 401K with company match.
- Short Term Disability Insurance.
- Basic Life Insurance.
- Tuition Assistance.
- DailyPay.
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
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