Brand Marketing Lead
: Job Details :

Why USAA?Let's do something that really matters.At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!The OpportunityAs a dedicated Brand Marketing Lead, you will develop marketing plans and strategies that promote the brands' products and services in a way that elevates the brand. You will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Reviews market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile, analyze and interpret data for in-market campaigns to make strategic and tactical recommendations or in the moment adjustments to help deliver against brand business / marketing objective.We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.What you'll do:Leads collaborative relationships with Business Partners and Marketing in the development of marketing plans and strategies.Integrates cross-functional collaboration and innovations by supplying subject matter expertise between Business Partners and Marketing.Leads the delivery of status updates on marketing, sales and service activities to key stakeholders.Measure and report performance of all marketing campaigns and assess ROI and KPIs.Lead integrated team in the development of multi-channel creative campaigns to motivate audience to “take action .Monitor market trends, research consumer markets and competitors' activities that help support development of marketing strategies.Responsible for managing assigned Marketing budget/s.Provides coaching and training to team members.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.What you have:Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.8 or more years of progressive related experience required.Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities.What sets you apart:Experience in developing multi-channel go to market plansProven expertise in performance marketing with a focus on driving measurable ROI, customer acquisition and conversion optimizationExperience in developing and optimizing content and influencer marketing strategies and using data-driven insights to maximize engagements and ROI.Proven ability to thrive in a fast-paced environment, adept at managing multiple projects simultaneously, prioritizing tasks, and making quick, strategic decisions to meet tight deadlines and business KPIsUS military experience through military service or a military spouse/domestic partnerThe above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.What we offer:Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400.Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.SummaryLocation: San Antonio Home Office I; Phoenix Campus (Main); Chesapeake; Charlotte, NC - CENTS; Tampa Campus; Colorado Springs Campus; Tampa Crosstown; Plano LegacyType: Full time