Location: Bellingham,MA, USA
I. Title: Business Development Representative
II. PURPOSE: Manage the day to day sales and marketing activities for Caring Transitions. Develop long term network referral sources. Develop short and long term marketing strategies.
III. Serve as the main point of contact with referral sources and suspects/prospects. Work closely with our team to identify and analyze prospect needs and wants. Communicate with prospects to identify and structure goals. Take increasing responsibility for the sales and closing process.
IV. Improve and expand the Caring Transitions business through innovation, implementation, documentation and quantification of our marketing processes.
V. This position is a per diem role and hours depend on business needs.
VI. MAJOR RESPONSIBILITY AREAS
Develop relationships with networking and referral source partners through regular meetings, phone calls and electronic communications
Manage and improve lead generation, assist in converting leads to sales
Coordinate and lead prospect meetings with a prepared agenda
Sell service packages that meet the needs, wants and objectives of senior clients
Schedule and present at trade shows, public education events, and networking events
Work with management and Marketing Support Specialist to originate content and success stories for business communications, social media, referral partners, public education, and media relations
Develop and implement marketing plans, including product positioning, campaign strategies, and market strategy insights
Understand, discover and leverage strategic business opportunities and partnerships
Schedule and manage marketing tactics and activities utilizing cross-functional project management and social media tools
Maintain effective internal communications regarding marketing functions and activities
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